The
Podcast

How to Work Smarter not Harder to Maximize Your Studio’s Profit

Hitting that 7-figure mark is like announcing your membership to the official ‘I’ve Made It’ club on a megaphone.

In this episode, I’m letting you in on a little secret.

The real magic’s in your profit margins.

And, that million dollar mark?

It’s a vanity metric.

As we go into this episode, here’s one thing I want you to think about,

How much money do you want to make? And, how hard do you want to work for it?

Think comfortable income, working just a few hours a week, and oodles of time to spend with your family.

This week, we’re getting up close and personal with studios that are banking serious profit without breaking their backs trying to close in on a million dollars, talking about the shifts and changes you can make to maximize your profit margins, and the biggest red flags that tell you that your business model needs a serious re-evaluation.

If you dream of hustling smart instead of hustling hard, this is the episode for you.

In this episode you’ll learn:

  • Why the million dollar mark may not be the best metric to celebrate

  • What studios with over 50% profit margin look like

  • How ancillary services can turn your studio into a profit goldmine

  • Why the number of clients shouldn’t be the main measure of success for your studio

  • The only thing clients care about (Hint: It’s not your lineage)

  • How to calculate the appropriate pay for your teachers, red flags to look for and a whole lot more!

With grit and gratitude,

Lisé

Recommended Episodes

  • The Anatomy of a High-Performing Studio Team

    Your studio's brand isn't your name, logo or aesthetics—it's your people. That means if your team isn't performing at its highest level, neither is your business. To fix what’s wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni's Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. You…

    Listen Now

  • When to Rebrand or Pivot Your Studio

    If your studio starts to feel out of sync with your market, members or your vision, something’s gotta change. Otherwise, you're leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it's time…

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez

    Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who's actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of…

    Listen Now

  • When to Open a Second Fitness Studio Location

    Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio…

    Listen Now