Episode #297

Profit Margins, The Chipotle Rule, And Why Your Studio Needs To Know Both

What does your studio need to have in common with Chipotle in order to be successful? Tune in to this episode with our very own Studio Grow coach, Erin Haag, to get the answer. Join in as Erin walks us through her journey from being theater student, to a corporate professional, to a brand new […]

February 2, 2023

READY AIM EMPIRE 297: Profit Margins, The Chipotle Rule, And Why Your Studio Needs To Know Both

What does your studio need to have in common with Chipotle in order to be successful?

Tune in to this episode with our very own Studio Grow coach, Erin Haag, to get the answer.

Join in as Erin walks us through her journey from being theater student, to a corporate professional, to a brand new studio owner, and finally, the things she did to take her profit from a mere 6% to a massive 47%.

Erin reveals the secrets behind high intake conversion rates, and the key to finding those emotional hot buttons that help you connect with your clients on a deeper level.

If your revenue numbers are great, but your profit’s looking a little sad, this is one episode you can’t miss. We’re digging into the steps to automate your system, the changes you need to make to maximize profitability, and the secret behind turning your studio into a hot commodity.

In this episode you’ll learn:

  • How Erin went from a theater student to a business owner
  • The magic behind profit margins and total gross revenue
  • Why understanding what services are the most profitable is necessary
  • Your studio peak hours of profitability matters!
  • Why you won’t want to expand until you’ve maxed your studio’s capacity
  • How to create a profitable studio schedule

And, of course, the Chipotle rule!

With grit and gratitude,

Lisé

If you liked this episode...

then you'll love these too!
2022 was a difficult year for boutique fitness

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources.  But we persevered through it all. And we saw some incredible, powerful, beautiful growth. But as we move into […]

Marketing Planning for January, February, March with Tara Zirker

In the boutique fitness space, we’ve spent the past year hyper-focused on recovering from the pandemic and bringing our businesses back up to pre-Covid levels.  But in the process, many of us have ignored the BIG marketing pivot that iOS 14 brought about with its shift in privacy laws.  The digital marketing landscape has changed […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close