The
Podcast

The Ultimate Guide to Scaling your Studio Biz Digitally [Part 1]

Join former COO of The Dailey Method and Studio Grow’s resident Digital Marketing expert, Emily Montgomery, as she answers one of our most requested questions: Should I get in on this online thing?

Now, if that question hasn’t crossed your mind yet, it should!  

The internet and the growth of social media have revolutionized the fitness industry, and opened a whole new genre of client outreach. Your studio no longer needs to be limited to the confines of your town, city, or even country.

With over 18+ years in the digital marketing space, no one knows as much as Emily does about leveraging the power of digital marketing to create offers to help you strategically grow your studio biz.

Emily’s marketed some of the largest online fitness and wellness courses, membership platforms, and online offerings in the United States, and today, she’s going to show you how you can tap into the power of the internet and get a piece of the sweet, sweet course creator pie.

Grab those journals and get ready to deep dive into how online offerings can be used as a marketing, advertising, and awareness tool, how they can increase your revenue, and how you can leverage to cement brand loyalty.

If you’re at a place where you aren’t sure whether to expand your studio’s reach geographically or digitally or even if the thought of building an online course has never crossed your mind, this episode will be the kick in the tush you need to stop thinking small.

In this episode you’ll learn:

  • What exciting opportunities exist now for online course creators in the digital marketplace

  • How teachers can harness the power of video to expand their influence

  • Why it’s never been easier to start building an online following to grow your business

  • When is the right time to offer your products and services online

  • Ways you can use online courses to attract potential franchisees, expand into new markets, and more!

With grit & gratitude,

Lisé

Recommended Episodes

  • The Anatomy of a High-Performing Studio Team

    Your studio’s brand isn’t your name, logo or aesthetics—it’s your people. That means if your team isn’t performing at its highest level, neither is your business. To fix what’s wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni’s Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. You…

    Listen Now

  • When to Rebrand or Pivot Your Studio

    If your studio starts to feel out of sync with your market, members or your vision, something’s gotta change. Otherwise, you’re leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it’s time…

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez

    Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who’s actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of…

    Listen Now

  • When to Open a Second Fitness Studio Location

    Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio…

    Listen Now