Meet Dan Voss and Learn the Secret Behind Powerful Marketing Campaigns

Ever wondered what really goes into successful targeted marketing? Wonder no more. Because today, Dan Voss, Account Director and VP of Strategic Accounts at Epsilon  (aka the Industry’s most advanced data-driven marketing firm), is going to spill the beans on exactly what goes into data-driven advertising campaigns, and how you can leverage the same strategies […]

September 18, 2019

READY AIM EMPIRE : Meet Dan Voss and Learn the Secret Behind Powerful Marketing Campaigns

Ever wondered what really goes into successful targeted marketing?

Wonder no more.

Because today, Dan Voss, Account Director and VP of Strategic Accounts at Epsilon  (aka the Industry’s most advanced data-driven marketing firm), is going to spill the beans on exactly what goes into data-driven advertising campaigns, and how you can leverage the same strategies to boost your studio’s profit margins.

We also dig deep into finding the right balance between different types of campaigns (digital versus social media versus direct mail) to increase overall sales, how to handle negative reviews, and the importance of personalized marketing to drive business growth.

If you’re ready to step up your marketing game, connect with current and prospective clients on a deeper level, and start driving your ideal clients to your studio, then get ready for some serious inspiration.

In this episode you’ll learn:

  • Where Dan sees the future of marketing going, and more specifically, it’s future in the fitness industry
  • Why ranking your customers is critical
  • The importance of social proof and how Dan handles negative reviews
  • The value of the personal touch and how that aligns with the future of this industry
  • Ways to capturing the data you need and then utilize your data for direct mail marketing
  • And more!

https://www.epsilon.com/

https://www.linkedin.com/in/dan-voss-aa5a3618/

https://www.facebook.com/EpsilonMarketing/

With grit & gratitude,

Lisé

If you liked this episode...

then you'll love these too!
Katie Standring: Growing your Studio, Rebranding, and Community Building

Head down under to join Studio Grow Coach and Consultant, Maura Vella, as she interviews Katie Standring, Co-Owner of Soul Tiger Yoga.  Katie started her journey with a corporate job in sales but secretly dreamt of turning her passion for yoga into a full-time profession. She is now living her dream of moving to Australia […]

Meet Rachel Humm: Investing in Your Studio

Starting and managing a business is kinda like wearing 50 different hats. The key is to delegate, delegate, delegate.  So today, we’re chatting with Rachel Humm, Franchisee Owner of The Barre Code in Sunnyvale – California. Rachel shares her experience of being a brand new owner in a franchise, the overwhelming nature of it, and […]

Designing your Virtual Storefront: Meet Fernando Cuis

For this episode, we’re super excited to have Client Cure Coach, Erin Haag, taking over as host to interview Fernando Cuis, Web Developer and Founder of Cuis Interactive.  Y’all, your website is your virtual storefront. You wouldn’t have cobwebs, and rundown old equipment at your studio, then why on earth do so many studios have […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close