The
Podcast

Meet Dan Voss and Learn the Secret Behind Powerful Marketing Campaigns

Ever wondered what really goes into successful targeted marketing?

Wonder no more.

Because today, Dan Voss, Account Director and VP of Strategic Accounts at Epsilon  (aka the Industry's most advanced data-driven marketing firm), is going to spill the beans on exactly what goes into data-driven advertising campaigns, and how you can leverage the same strategies to boost your studio’s profit margins.

We also dig deep into finding the right balance between different types of campaigns (digital versus social media versus direct mail) to increase overall sales, how to handle negative reviews, and the importance of personalized marketing to drive business growth.

If you’re ready to step up your marketing game, connect with current and prospective clients on a deeper level, and start driving your ideal clients to your studio, then get ready for some serious inspiration.

In this episode you’ll learn:

  • Where Dan sees the future of marketing going, and more specifically, it’s future in the fitness industry
  • Why ranking your customers is critical
  • The importance of social proof and how Dan handles negative reviews
  • The value of the personal touch and how that aligns with the future of this industry
  • Ways to capturing the data you need and then utilize your data for direct mail marketing
  • And more!

https://www.epsilon.com/

https://www.linkedin.com/in/dan-voss-aa5a3618/

https://www.facebook.com/EpsilonMarketing/

With grit & gratitude,

Lisé

Recommended Episodes

  • The State of the Studio, Part 3

    If driving leads and building your team are among your top challenges, you’re in good company among studio owners.  So let’s tackle these pain points with practical solutions in my latest podcast, Episode 618, The State of the Studio, Part 3. Stop guessing and hoping and start taking advantage of our proven recos instead.  Plus,…

    Listen Now

  • The State of the Studio, Part 2

    More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.  Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as…

    Listen Now

  • The State of the Studio, Part 1

    Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet.  In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Grab your headphones and listen…

    Listen Now

  • A Balancing Act with Coach Cat and Coach Peter

    Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all.  Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter.  In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries…

    Listen Now