The
Podcast

Meet Dan Voss and Learn the Secret Behind Powerful Marketing Campaigns

Ever wondered what really goes into successful targeted marketing?

Wonder no more.

Because today, Dan Voss, Account Director and VP of Strategic Accounts at Epsilon  (aka the Industry's most advanced data-driven marketing firm), is going to spill the beans on exactly what goes into data-driven advertising campaigns, and how you can leverage the same strategies to boost your studio’s profit margins.

We also dig deep into finding the right balance between different types of campaigns (digital versus social media versus direct mail) to increase overall sales, how to handle negative reviews, and the importance of personalized marketing to drive business growth.

If you’re ready to step up your marketing game, connect with current and prospective clients on a deeper level, and start driving your ideal clients to your studio, then get ready for some serious inspiration.

In this episode you’ll learn:

  • Where Dan sees the future of marketing going, and more specifically, it’s future in the fitness industry
  • Why ranking your customers is critical
  • The importance of social proof and how Dan handles negative reviews
  • The value of the personal touch and how that aligns with the future of this industry
  • Ways to capturing the data you need and then utilize your data for direct mail marketing
  • And more!

https://www.epsilon.com/

https://www.linkedin.com/in/dan-voss-aa5a3618/

https://www.facebook.com/EpsilonMarketing/

With grit & gratitude,

Lisé

Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now