The
Podcast

Meet Dan Voss and Learn the Secret Behind Powerful Marketing Campaigns

Ever wondered what really goes into successful targeted marketing?

Wonder no more.

Because today, Dan Voss, Account Director and VP of Strategic Accounts at Epsilon  (aka the Industry's most advanced data-driven marketing firm), is going to spill the beans on exactly what goes into data-driven advertising campaigns, and how you can leverage the same strategies to boost your studio’s profit margins.

We also dig deep into finding the right balance between different types of campaigns (digital versus social media versus direct mail) to increase overall sales, how to handle negative reviews, and the importance of personalized marketing to drive business growth.

If you’re ready to step up your marketing game, connect with current and prospective clients on a deeper level, and start driving your ideal clients to your studio, then get ready for some serious inspiration.

In this episode you’ll learn:

  • Where Dan sees the future of marketing going, and more specifically, it’s future in the fitness industry
  • Why ranking your customers is critical
  • The importance of social proof and how Dan handles negative reviews
  • The value of the personal touch and how that aligns with the future of this industry
  • Ways to capturing the data you need and then utilize your data for direct mail marketing
  • And more!

https://www.epsilon.com/

https://www.linkedin.com/in/dan-voss-aa5a3618/

https://www.facebook.com/EpsilonMarketing/

With grit & gratitude,

Lisé

Recommended Episodes

  • Episode 700: The New Era of Studio Membership Models

    Memberships are the biggest revenue source and one of the most powerful levers studio owners have, so it’s critical to get them right. Unfortunately, too many are guessing here. Explore options, terms, pricing and consumer shifts as Conor McGarry, Pricing Team Captain, and I break it all down in Episode 700: The New Era of

    Listen Now

  • What Top Studios Are Doing Around the World, Part 3

    If you’re feeling the pressure now—rising costs, louder competition and members who seem harder to please—you’re not alone. So let’s peek at some powerful trends in a few regions.  Join Conor McGarry, Pricing Team Captain, and me for a flyby of what’s hot in Africa, LatAm and North America in Episode 699: What Top Studios

    Listen Now

  • What Top Studios Are Doing Around the World, Part 2

    In boutique fitness, it’s easy to be fully consumed by your studio—or the competitors nearby. Shift your perspective periodically to the landscape around the world to gain novel insights. Catch Episode 698: What Top Studios Are Doing Around the World, Part 2, where Heather Garrick and I highlight the cool innovation and evolution playing out

    Listen Now

  • What Top Studios Around the World Are Doing That We Love Part One

    When you're head-down running all the things in your studio, exploring beyond your walls may be off your radar. But peeking at the global industry evolution can spark ideas for your business. So Heather Garrick and I are filling you in on exciting innovations unfolding in the boutique sector in Episode 697: What Top Studios

    Listen Now