Turning the Ship for Your Business with Deborah Berryman

Tune in as Myken sits down with one of our clients across the pond, Deborah Berryman. Despite having run a studio for nearly a decade, Deborah found herself in a position where she was struggling financially, despite the fact that all her classes were packed, their reputation was great, and their students were happy. If […]

January 31, 2023

READY AIM EMPIRE : Turning the Ship for Your Business with Deborah Berryman

Tune in as Myken sits down with one of our clients across the pond, Deborah Berryman.

Despite having run a studio for nearly a decade, Deborah found herself in a position where she was struggling financially, despite the fact that all her classes were packed, their reputation was great, and their students were happy.

If the of looking at your books makes you want to crawl back under your blanket, then carve out the next half hour, because Deborah reveals the three shifts she needed to make in her business to go from barely surviving to thriving.

In this episode you’ll learn:

  • How Deborah began supporting her students’ journeys through yoga
  • The way she was able to identify and prioritize what was going to “turn the ship” for her business
  • What she did to navigate the growing pains that inevitably come with change
  • Tips for introducing a membership structure and why it’s such a great tool for a business like Deborah’s

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.whitespacestudio.co.uk

With grit & gratitude,

Lisé

If you liked this episode...

then you'll love these too!
2022 was a difficult year for boutique fitness

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources.  But we persevered through it all. And we saw some incredible, powerful, beautiful growth. But as we move into […]

Marketing Planning for January, February, March with Tara Zirker

In the boutique fitness space, we’ve spent the past year hyper-focused on recovering from the pandemic and bringing our businesses back up to pre-Covid levels.  But in the process, many of us have ignored the BIG marketing pivot that iOS 14 brought about with its shift in privacy laws.  The digital marketing landscape has changed […]

Getting Into The Black with Black Friday, Part 2

The Black Friday weekend is a true magic wand moment for boutique fitness studio owners if you play your cards right. It’s the largest shopping weekend of the entire year, y’all. And I know tons of people who have been able to completely transform their businesses because they put extra care into their marketing, took […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close