The
Podcast

Episode 258: Meet Tali and Tammar, the founders of Off Road DC and Learn How They’ve Built a Foundation of Fun

Starting a studio is serious business.

There’s creating a business plan, securing funding or figuring out how you’ll bootstrap, contracts (oh goodness the contracts), purchasing equipment, bookkeeping, and hiring…

That’s just the tip of the iceberg, and by the time you get to opening your doors, you’re so deep in paperwork, errands, legal jargon, fun’s probably the last thing it feels like.

To kick off this round of the Best of Ready, Aim, Empire, we’re re-visiting Tali and Tammar from Off Road DC to talk about why learning to have fun can be one of the most crucial parts of your business plan.

Off Road DC has quickly boomed into a two-location studio in the highly diverse city of DC that offers a trifecta of programs that simply stand out from the crowd of typical cycle studios, big box gyms, and CrossFit boxes.

But beyond their unique mix of programs, what is truly fueling their community’s fierce love of their studio is pure, creative fun. We’re talking boy band vs. hair band themed rides kind of fun. Y’all, it’s contagious.

If things have started to feel a little stale at your studio, block out the next hour and add a dash of Tali  and Tammar’s glorious zest for life and spirit to your studio.

In this episode you’ll learn:

  • How Tammar and Tali met and together set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}
  • The factors they believe have contributed to their incredible success
  • What their clients experience when walking through their doors and how they continually infuse creative fun into the business
  • The biggest lessons they learned from starting the business and then expanding to a second location
  • Why they felt the need to change to a membership model and the shifts they’re experiencing with their people and profits
  • Their approach to keeping clients in a highly transient market
  • What’s next for Tammar and Tali {and why the status quo isn’t an option}

Links:

With grit & gratitude,

Lisé

Recommended Episodes

  • 180 Degree Turnaround for Boutique Fitness Human Resources – The New Org Chart

    Y’all, Ever glanced at your org chart and thought, “Hmm, maybe it's time for a little shake-up?”  I know I've been there.  Maybe we’ll make a gentle shift?  Nope, we're talking a full-on 180-degree twist! In EPISODE 578, I sat down with some brilliant souls who are jazzing up the world of Boutique HR.  And…

    Listen Now

  • Studio Surge – Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

    Y’all, Imagine, just for a moment, standing in the heart of not one, not two, but…thirteen buzzing studios. Okay, perhaps it's just me and my wild daydreams, but seriously, can you imagine? Queue the drumroll because in EPISODE 577, we’re getting cozy with the dynamic power couple, Beth and Brent Potter, who’ve done just that.…

    Listen Now

  • A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia

    Y’all, Have you ever found yourself mid-Pilates stretch, letting your mind wander off to Australia's sun-drenched coasts? Just me? Oops! Well, whether you've dreamt of it or not, Australia's got some Pilates magic brewing, and I just had to dig deep into it!  So, in the latest EPISODE 576, I got all chatty with the…

    Listen Now

  • Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

    Y’all, Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind?  Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it! But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?) In EPISODE…

    Listen Now