Episode 258: Meet Tali and Tammar, the founders of Off Road DC and Learn How They’ve Built a Foundation of Fun

Starting a studio is serious business. There’s creating a business plan, securing funding or figuring out how you’ll bootstrap, contracts (oh goodness the contracts), purchasing equipment, bookkeeping, and hiring… That’s just the tip of the iceberg, and by the time you get to opening your doors, you’re so deep in paperwork, errands, legal jargon, fun’s […]

August 19, 2019

READY AIM EMPIRE : Episode 258: Meet Tali and Tammar, the founders of Off Road DC and Learn How They’ve Built a Foundation of Fun

Starting a studio is serious business.

There’s creating a business plan, securing funding or figuring out how you’ll bootstrap, contracts (oh goodness the contracts), purchasing equipment, bookkeeping, and hiring…

That’s just the tip of the iceberg, and by the time you get to opening your doors, you’re so deep in paperwork, errands, legal jargon, fun’s probably the last thing it feels like.

To kick off this round of the Best of Ready, Aim, Empire, we’re re-visiting Tali and Tammar from Off Road DC to talk about why learning to have fun can be one of the most crucial parts of your business plan.

Off Road DC has quickly boomed into a two-location studio in the highly diverse city of DC that offers a trifecta of programs that simply stand out from the crowd of typical cycle studios, big box gyms, and CrossFit boxes.

But beyond their unique mix of programs, what is truly fueling their community’s fierce love of their studio is pure, creative fun. We’re talking boy band vs. hair band themed rides kind of fun. Y’all, it’s contagious.

If things have started to feel a little stale at your studio, block out the next hour and add a dash of Tali  and Tammar’s glorious zest for life and spirit to your studio.

In this episode you’ll learn:

  • How Tammar and Tali met and together set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}
  • The factors they believe have contributed to their incredible success
  • What their clients experience when walking through their doors and how they continually infuse creative fun into the business
  • The biggest lessons they learned from starting the business and then expanding to a second location
  • Why they felt the need to change to a membership model and the shifts they’re experiencing with their people and profits
  • Their approach to keeping clients in a highly transient market
  • What’s next for Tammar and Tali {and why the status quo isn’t an option}

Links:

With grit & gratitude,

Lisé

If you liked this episode...

then you'll love these too!
Go Behind the Scenes of Studio Grow’s Very First Live Client Event

Couldn’t make it to Chicago for Studio Grow Live? No problem. Tune in to hear Myken Daeda, Coach and Head Consultant at Studio Grow and the Client Cure, chat about the nitty-gritty of what goes into creating an event for boutique studio owners from all over the globe.  Myken recaps the biggest takeaways from our […]

Meet Christine Sharpe and Learn to Find Your System for Success

What happens when a Professional Dancer and Ballet Instructor joins The Client Cure?  Today we’re chatting with our Studio Grow coach, Myken Daeda and TCC client, Christine Sharpe, Founder of CBARRE in Danforth, Canada.  Listen in to hear about how she grew from starting neighborhood dance classes and teaching solo out of a rented space […]

Building Community + Changing Lives

For this episode, Client Cure Coach, Niki is taking over as host to interview two amazing boutique fitness studio owners: Amber and Brandi.   Amber and Brandi started their journey as a donation-based pop-up studio, now they’re living the entrepreneurial dream as co-founders of Elevate Yoga and Wellness – a one-of-a-kind studio that trades yoga mats […]

Meet Ariel Garten: Neuroscientist, Entrepreneur, and Innovator.

What do you get when you cross a neuroscientist with an entrepreneur?  You get the innovative breakthrough that Ariel calls Muse.  Y’all, I’m so doggone excited about this episode. Muse sounds like something straight out of a comic book: It’s like Wonder Woman’s diadem but with a neuroscientist’s touch.  Yup, it lets you view your […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close