Episode 258: Meet Tali and Tammar, the founders of Off Road DC and Learn How They’ve Built a Foundation of Fun

Starting a studio is serious business. There’s creating a business plan, securing funding or figuring out how you’ll bootstrap, contracts (oh goodness the contracts), purchasing equipment, bookkeeping, and hiring… That’s just the tip of the iceberg, and by the time you get to opening your doors, you’re so deep in paperwork, errands, legal jargon, fun’s […]

May 22, 2022

READY AIM EMPIRE : Episode 258: Meet Tali and Tammar, the founders of Off Road DC and Learn How They’ve Built a Foundation of Fun

Starting a studio is serious business.

There’s creating a business plan, securing funding or figuring out how you’ll bootstrap, contracts (oh goodness the contracts), purchasing equipment, bookkeeping, and hiring…

That’s just the tip of the iceberg, and by the time you get to opening your doors, you’re so deep in paperwork, errands, legal jargon, fun’s probably the last thing it feels like.

To kick off this round of the Best of Ready, Aim, Empire, we’re re-visiting Tali and Tammar from Off Road DC to talk about why learning to have fun can be one of the most crucial parts of your business plan.

Off Road DC has quickly boomed into a two-location studio in the highly diverse city of DC that offers a trifecta of programs that simply stand out from the crowd of typical cycle studios, big box gyms, and CrossFit boxes.

But beyond their unique mix of programs, what is truly fueling their community’s fierce love of their studio is pure, creative fun. We’re talking boy band vs. hair band themed rides kind of fun. Y’all, it’s contagious.

If things have started to feel a little stale at your studio, block out the next hour and add a dash of Tali  and Tammar’s glorious zest for life and spirit to your studio.

In this episode you’ll learn:

  • How Tammar and Tali met and together set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}
  • The factors they believe have contributed to their incredible success
  • What their clients experience when walking through their doors and how they continually infuse creative fun into the business
  • The biggest lessons they learned from starting the business and then expanding to a second location
  • Why they felt the need to change to a membership model and the shifts they’re experiencing with their people and profits
  • Their approach to keeping clients in a highly transient market
  • What’s next for Tammar and Tali {and why the status quo isn’t an option}

Links:

With grit & gratitude,

Lisé

If you liked this episode...

then you'll love these too!
Beth Potter and Growing a Team of Leaders

Most business owners know WHERE they want to go. They have all their goals outlined, have all of their quarterly plans laid out in detail, and break down their growth strategy year-by-year.  But, that isn’t enough to create and build a great business.  Y’all, leaders of great businesses don’t start with the ‘where’… … they […]

Peter Pastijn and the Ultimate Guide to Managing Your Teachers

Your trainers and teachers are the most crucial part of your studio.  And you need to do everything in your power to keep them happy while still making sure they stay aligned with your studio’s goals.  Easier said than done.  Which is why we’ve called in some expert help today! Regular Ready.Aim.Empire listeners will recognize […]

Jasmine Judson on Meditation and Healing Yourself

I want you to answer this question as honestly as possible:  When was the last time you allowed yourself to fully disconnect from your studio? If you have to go back a few months (or even years) to think of a response, we have a problem.  Being a studio owner is like running a marathon. […]

6 Ways to Grow Into Your Leadership with Michelle Tenuta

Leadership isn’t a trait everyone is born with.  But it can be learned. Leadership is like a muscle. The more you train it, the stronger it gets.  And that’s exactly what Studio Grow coach Michelle Tenuta is here to help you do today! Michelle is the owner of Rising Goddess Fitness and has been leading […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close