The
Podcast

Best of Ready, Aim, Empire: When is enough enough?

Why focus on trying to be everything to everyone with so-so results when you could be spectacular in one specialty geared toward a highly specific subset of people who will flock to you because you’re the experts?

You don’t need to be everything to be enough.

You just need to be exceptional at providing solutions to one thing that your ideal clients need the most help with, and that’s more than enough.

In this throwback episode, we share the top five niches currently making waves in the wellness studio world and how you can begin to think about your own decisions of cutting out the excess to make room for more revenue and freedom.

In this episode you’ll learn:

  • What it means to be niche and to create a niche within a niche
  • What narrowing down to a very specific market can do for your business
  • Why so many of us often resist niching down and how it’s holding you back
  • The niches we’re noticing and the incredibly successful businesses being built within them

Resources Mentioned in This Episode:

With grit & gratitude,

Lisé

Recommended Episodes

  • How to Build a Successful Team, Part 3: Setting Your Team Up for Success 

    As studio owners, we may think hiring more staff will automatically lighten our load and get everything running like clockwork. Many of us have discovered it’s not quite that simple. Hiring great team members is just the start. You also need a thorough onboarding process to help each employee thrive. Consider the essential components with…

    Listen Now

  • The Team Meeting Blueprint

    Think about it – meetings typically invoke thoughts of boredom, wasted time and even dread. But they’re critical for communication, information-sharing, collaboration and team-building.  Against these odds, how do you make your meetings productive, valuable, and…dare I say, fun? Coach Caroline Plambeck lays out your critical success factors in Episode 645: The Team Meeting Blueprint.…

    Listen Now

  • A People-First Approach to Business – Part 2

    Let’s face it, y’all, the real complexity of our businesses is our people. Simplification starts with smart management to empower them to thrive and, in turn, fuel your studio’s success.  Learn more in Episode 644: A People-First Approach to Business – Part 2, as Coach Cara Hazelton continues her discussion with Amy Lefko, the author…

    Listen Now

  • The State of the Pilates Industry

    Even if Pilates isn’t your jam, its skyrocketing popularity should grab your attention. The global Pilates industry was $178 billion in 2024. By 2031, it’s projected to reach $392 billion.   Get an overview of the opportunities and issues in this thriving sector with Coach Catherine Hebb and Coach Cara Hazelton in Episode 643: The State…

    Listen Now