The
Podcast

Best of Ready, Aim, Empire: When is enough enough?

Why focus on trying to be everything to everyone with so-so results when you could be spectacular in one specialty geared toward a highly specific subset of people who will flock to you because you’re the experts?

You don’t need to be everything to be enough.

You just need to be exceptional at providing solutions to one thing that your ideal clients need the most help with, and that’s more than enough.

In this throwback episode, we share the top five niches currently making waves in the wellness studio world and how you can begin to think about your own decisions of cutting out the excess to make room for more revenue and freedom.

In this episode you’ll learn:

  • What it means to be niche and to create a niche within a niche
  • What narrowing down to a very specific market can do for your business
  • Why so many of us often resist niching down and how it’s holding you back
  • The niches we’re noticing and the incredibly successful businesses being built within them

Resources Mentioned in This Episode:

With grit & gratitude,

Lisé

Recommended Episodes

  • The Big Picture with Lise Kuecker and Garrett Marshall of Precision Health Platform

    As wellness, fitness and medicine are intertwining, I’m tickled pink about some awesome opportunities for studios that could be game changers. Like the brand new, cutting-edge solution I’m sharing in Episode 663: The Big Picture with Lise Kuecker and Garrett Marshall of Precision Health Platform. Discover more about the exciting, win-win opportunities for your business…

    Listen Now

  • The Big Picture with Lise Kuecker and Chris Farnsworth of LiveMetta

    One brand I’m so excited to watch is LiveMetta – currently 11 yoga and Pilates studios (along with one spa) in Southern California. They’re truly bringing something different to our space!  Tune in to our new series of conversations with amazing industry leaders: Episode 662: The Big Picture with Lise Kuecker and Chris Farnsworth of…

    Listen Now

  • The Big Picture with Lise Kuecker and Rob Beale of Third Space

    Y’all, I gotta say I’m so excited to be back on the mic! For the next 6 episodes, I’m chatting with fabulous industry experts about insights, trends and the bigger fitness and wellness picture.   Kicking off the series is Episode 661: The Big Picture with Lise Kuecker and Rob Beale of Third Space. He’s the…

    Listen Now

  • Attracting & Retaining Female Clients in Your Studio 

    Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

    Listen Now