The
Podcast

Best of Ready, Aim, Empire: When is enough enough?

Why focus on trying to be everything to everyone with so-so results when you could be spectacular in one specialty geared toward a highly specific subset of people who will flock to you because you’re the experts?

You don’t need to be everything to be enough.

You just need to be exceptional at providing solutions to one thing that your ideal clients need the most help with, and that’s more than enough.

In this throwback episode, we share the top five niches currently making waves in the wellness studio world and how you can begin to think about your own decisions of cutting out the excess to make room for more revenue and freedom.

In this episode you’ll learn:

  • What it means to be niche and to create a niche within a niche
  • What narrowing down to a very specific market can do for your business
  • Why so many of us often resist niching down and how it’s holding you back
  • The niches we’re noticing and the incredibly successful businesses being built within them

Resources Mentioned in This Episode:

With grit & gratitude,

Lisé

Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now