The
Podcast

Best of Ready. Aim. Empire: Maggie Yeung and Small Town Yoga

Losing a parent is always devastating. 

Losing your mom as a child?

That can feel impossible to bounce back from. You suffer from an ugly trifecta of anxiety, stress, depression. But, sometimes out of that black night of grief is born an idea so true, beautiful, and honest you can’t help but follow it anywhere. Including back to your hometown.

That is exactly what Maggie Yeung, owner of Homegrown Yoga, did. 

In today’s throwback episode, we follow Maggie’s journey as she did what any girl from a small Kentucky town does: go explore that big, exciting world. 

Now, she owns a yoga studio ½ mile from the neighborhood she grew up in. You’ll wanna hear how she got from there to here. 

In the wake of her mom’s death, she says, “Yoga was the one thing that helped me keep on track.” That’s exactly what she wants her community to find: the mental yoga practice – not a 1-sided physical practice. 

Her mission is to break down the mental barriers her small town has against yoga {like “I’m not flexible enough,” “I’m not thin enough,” “I’ve never done it before”}. And she’s doing it in some pretty doggone fun ways like yoga with pygmy goats or on a castle’s roof. 

In this episode, you’ll learn:

  • What Maggie’s athletic background is {and why it tee'd her up perfectly to teach yoga} 
  • Who in her life introduced her to yoga
  • Why she picked the small town of Pawleys Island over Charlestown as her first studio’s location
  • How she’s spicing up her studio’s marketing, tapping into her creative side, and connecting with her community in unexpected ways

LINKS: 

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://homegrownyogaky.com/

https://www.facebook.com/homegrownyogaky 

https://www.instagram.com/homegrownyogaky/

With grit & gratitude,

Lisé

Recommended Episodes

  • Episode 700: The New Era of Studio Membership Models

    Memberships are the biggest revenue source and one of the most powerful levers studio owners have, so it’s critical to get them right. Unfortunately, too many are guessing here. Explore options, terms, pricing and consumer shifts as Conor McGarry, Pricing Team Captain, and I break it all down in Episode 700: The New Era of

    Listen Now

  • What Top Studios Are Doing Around the World, Part 3

    If you’re feeling the pressure now—rising costs, louder competition and members who seem harder to please—you’re not alone. So let’s peek at some powerful trends in a few regions.  Join Conor McGarry, Pricing Team Captain, and me for a flyby of what’s hot in Africa, LatAm and North America in Episode 699: What Top Studios

    Listen Now

  • What Top Studios Are Doing Around the World, Part 2

    In boutique fitness, it’s easy to be fully consumed by your studio—or the competitors nearby. Shift your perspective periodically to the landscape around the world to gain novel insights. Catch Episode 698: What Top Studios Are Doing Around the World, Part 2, where Heather Garrick and I highlight the cool innovation and evolution playing out

    Listen Now

  • What Top Studios Around the World Are Doing That We Love Part One

    When you're head-down running all the things in your studio, exploring beyond your walls may be off your radar. But peeking at the global industry evolution can spark ideas for your business. So Heather Garrick and I are filling you in on exciting innovations unfolding in the boutique sector in Episode 697: What Top Studios

    Listen Now