The
Podcast

Shira Reback: Building and Balancing Your Business

If the word martial arts gives you flashbacks to the Karate Kid, then think again. 

Today, we’re getting in deep with Shira Reback, Founder, and Owner of ST3 Kickboxing and Fitness. Now y’all, Shira is a force to reckon with: Kickboxing, Tae Kwon Do, Jujutsu, Hapkido, Krav Maga – she’s done it all! 

In this episode, we dive into her fitness journey and how weighing 200 lbs. in her mid-20s led her to a kickboxing class that proved to be a turning point in her life. We also discuss the obstacles she navigated (both personal and professional), how she built out her new studio with a grand opening, and why joining the Client Cure program helped her save $5k during build-out and upped her monthly membership by 46%. 

Y’all, if you want to learn more about kickboxing and fitness, expanding your studio biz and increasing memberships, then tune in to another exciting episode of Ready. Aim. Empire.  

In this episode you’ll learn:

  • Shira’s amazing story and unique journey into the fitness industry 
  • How she fell in love with kickboxing, overcame her own struggles and became an instructor
  • What to do to balance your love for fitness with being a business owner 
  • What Shira learned about building out her business and taking the leap to grow
  • How TCC guided Shira with the processes she needed to grow her business 
  • Why Shira really does what she does!

LINKS:

With grit & gratitude,

Lisé

Recommended Episodes

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now

  • The ABC's of brand building with host Lise Kuecker

    Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much…

    Listen Now

  • Empowering Your Team: The Key to Unlocking Your Studio's Potential

    Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's…

    Listen Now

  • Science Sells with Cara Hazelton and Peter Pastijn

    Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: This episode is more than just fitness talk. It’s about shaping the future of how we…

    Listen Now