Shira Reback: Building and Balancing Your Business

If the word martial arts gives you flashbacks to the Karate Kid, then think again.  Today, we’re getting in deep with Shira Reback, Founder, and Owner of ST3 Kickboxing and Fitness. Now y’all, Shira is a force to reckon with: Kickboxing, Tae Kwon Do, Jujutsu, Hapkido, Krav Maga – she’s done it all!  In this […]

February 2, 2023

READY AIM EMPIRE : Shira Reback: Building and Balancing Your Business

If the word martial arts gives you flashbacks to the Karate Kid, then think again. 

Today, we’re getting in deep with Shira Reback, Founder, and Owner of ST3 Kickboxing and Fitness. Now y’all, Shira is a force to reckon with: Kickboxing, Tae Kwon Do, Jujutsu, Hapkido, Krav Maga – she’s done it all! 

In this episode, we dive into her fitness journey and how weighing 200 lbs. in her mid-20s led her to a kickboxing class that proved to be a turning point in her life. We also discuss the obstacles she navigated (both personal and professional), how she built out her new studio with a grand opening, and why joining the Client Cure program helped her save $5k during build-out and upped her monthly membership by 46%. 

Y’all, if you want to learn more about kickboxing and fitness, expanding your studio biz and increasing memberships, then tune in to another exciting episode of Ready. Aim. Empire.  

In this episode you’ll learn:

  • Shira’s amazing story and unique journey into the fitness industry 
  • How she fell in love with kickboxing, overcame her own struggles and became an instructor
  • What to do to balance your love for fitness with being a business owner 
  • What Shira learned about building out her business and taking the leap to grow
  • How TCC guided Shira with the processes she needed to grow her business 
  • Why Shira really does what she does!

LINKS:

With grit & gratitude,

Lisé

If you liked this episode...

then you'll love these too!
2022 was a difficult year for boutique fitness

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources.  But we persevered through it all. And we saw some incredible, powerful, beautiful growth. But as we move into […]

Marketing Planning for January, February, March with Tara Zirker

In the boutique fitness space, we’ve spent the past year hyper-focused on recovering from the pandemic and bringing our businesses back up to pre-Covid levels.  But in the process, many of us have ignored the BIG marketing pivot that iOS 14 brought about with its shift in privacy laws.  The digital marketing landscape has changed […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close