Best of Ready. Aim. Empire: Marketing Lessons from 2019

As we head into 2020, it’s important to look back at where we started in 2019. So for this week’s throwback episode, we’re reflecting on the marketing lessons and trends we identified in 2019. 

Use this episode to guide your reflection process and identify the opportunities you took advantage of, and the ones you missed. In the next few weeks, we’ll be talking about marketing trends to watch out for in 2020, so make sure you’ve been through this episode before that goes live. {And if you need marketing advice sooner, check out Revenue Remedy, our plug and play marketing system for studio owners}

Listen in as I unpack my 2019 marketing toolbox and give you a sneak peek into what our Studio Grow plan looked like last year and how you can take our insights to inform your own marketing plan that will help you steal back time and add clients. 

In this episode you’ll learn: 

  • The major marketing shifts and trends we’ve gleaned from our testing and what we believed will be big in 2019 
  • Our team’s process for creating fresh content and why batching and preparation has been key for our success
  • Why Instagram Story ads are so effective and the best way to get a quick-and-easy response from potential clients using Facebook 
  • Some fascinating results we’re seeing clients get using the Google Display Network 
  • How you can locate and use influencers in your local area to market your business 

Resources mentioned in this episode:

Studio Grow





With grit & gratitude,


Recommended Episodes

  • The State of the Studio, Part 3

    If driving leads and building your team are among your top challenges, you’re in good company among studio owners.  So let’s tackle these pain points with practical solutions in my latest podcast, Episode 618, The State of the Studio, Part 3. Stop guessing and hoping and start taking advantage of our proven recos instead.  Plus,…

    Listen Now

  • The State of the Studio, Part 2

    More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.  Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as…

    Listen Now

  • The State of the Studio, Part 1

    Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet.  In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Grab your headphones and listen…

    Listen Now

  • A Balancing Act with Coach Cat and Coach Peter

    Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all.  Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter.  In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries…

    Listen Now