The
Podcast

Best of Ready. Aim. Empire: Marketing Lessons from 2019

As we head into 2020, it’s important to look back at where we started in 2019. So for this week’s throwback episode, we’re reflecting on the marketing lessons and trends we identified in 2019. 

Use this episode to guide your reflection process and identify the opportunities you took advantage of, and the ones you missed. In the next few weeks, we’ll be talking about marketing trends to watch out for in 2020, so make sure you’ve been through this episode before that goes live. {And if you need marketing advice sooner, check out Revenue Remedy, our plug and play marketing system for studio owners}

Listen in as I unpack my 2019 marketing toolbox and give you a sneak peek into what our Studio Grow plan looked like last year and how you can take our insights to inform your own marketing plan that will help you steal back time and add clients. 

In this episode you’ll learn: 

  • The major marketing shifts and trends we’ve gleaned from our testing and what we believed will be big in 2019 
  • Our team’s process for creating fresh content and why batching and preparation has been key for our success
  • Why Instagram Story ads are so effective and the best way to get a quick-and-easy response from potential clients using Facebook 
  • Some fascinating results we’re seeing clients get using the Google Display Network 
  • How you can locate and use influencers in your local area to market your business 

Resources mentioned in this episode:

Studio Grow

Upwork

Lightroom

Plann

Canva

With grit & gratitude,

Lisé

Recommended Episodes

  • 3 Teacher Trainings Every Studio Should Consider

    Y’all, a teacher training program can be a little bit of a lot of things. It could be designed to:  But no matter how you structure your teacher training, the bottom line is this: it’s a phenomenal opportunity to impact and enrich lives while bringing home some extra cash.  But to get started (and make […]

    Listen Now

  • Building a Teacher Training Waitlist that Sells With Ease

    Y’all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family. But let’s be real – running a teacher training program is hard work. It means extra hours, long weekends and […]

    Listen Now

  • How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson

    Here’s the thing – commitment isn’t a one-size-fits-all deal.  To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion.  […]

    Listen Now

  • The dirty ‘S' word…How Sales is really just a Conversation!

    Most studio owners have a complicated relationship with sales.  Some people are intimidated by it, others think it’s just plain tacky to focus on making more money in a business that’s supposed to be all about passion and service. But let’s be real – if you don’t make enough money to keep the lights on […]

    Listen Now