Paula Kiru and the Power of Persistence

I can really talk about the importance of persistence and intuition ‘till the cows come home.  And no one knows this better than the guest for today’s episode of Ready.Aim.Empire and the founder of Om Yoga in Finland, Paula Kiru. Paula opened her first yoga studio in Tampere, Finland in 2005 and back when yoga […]

February 21, 2020

READY AIM EMPIRE : Paula Kiru and the Power of Persistence

I can really talk about the importance of persistence and intuition ‘till the cows come home. 

And no one knows this better than the guest for today’s episode of Ready.Aim.Empire and the founder of Om Yoga in Finland, Paula Kiru.

Paula opened her first yoga studio in Tampere, Finland in 2005 and back when yoga was still relatively new to Finland. Very different from the bustling, dynamic industry it is today. 

Paula recounts how there was only one other studio in Tampere when she started and how all the conversations around yoga in the country only focused on it as a form of exercise. 

With no other studios to draw inspiration from, Paula had to rely solely on her intuition. 

In today’s episode, join Paula as she chats with Lise on her training in San Francisco, the changes in the fitness industry in Finland, and the secret behind her rapid growth over the past year.

In this episode you’ll learn:

  • What the yoga and boutique fitness industry in Finland looks like now and how it’s changed since Paula started
  • What brought Paula to San Francisco years ago for yoga training and how this experience helped give her the tools to be good teacher
  • The challenges she faced in opening her studio and finding qualified teachers to work with her
  • Paula’s ultimate vision for her business and how her membership has grown in just one short year since starting The Client Cure
  • What she says is the most gratifying thing she is seeing in the work that she is doing 

LINKS:

https://www.instagram.com/studiogrowco/

https://omyoga.fi/

With grit & gratitude,

Lisé

If you liked this episode...

then you'll love these too!
Best of Ready. Aim. Empire: Dealing with Competition

How do you deal with competition without losing your head?  To answer that question, we’re taking a trip down under to chat with Katie Standring, co-owner of Soul Tiger Yoga. Katie moved to Australia and opened her dream yoga studio with her husband. However, once she settled in, she constantly feared that increased competition would […]

All About the Introductory Offer

Earlier this year, I spoke about the 7 lessons we learned in 2019’s deep dive and one thing we really focused on is how you should be rethinking your intro offer. Well, today’s episode is all about the ever-evolving introductory offer! It’s the first real taste a client gets of your studio, and boy, do […]

The Art of Client Consultations

If we asked 50 studio owners what they’re most uncomfortable about, we bet at least 30 of them will say client consultations.  The stress is real. In today’s episode, join former Studio Grow coach and consultant Mara Vela as she chats with Sharon O’Connor from Pilates and Movement on the art of the Client Consultation […]

The Referral Loop: Rethinking Your Referral System

Y’all, over the past month, I channeled my inner 007. I popped into studios all over the country and made it a point to see how many studios offered a referral option to me right at the beginning of my journey with them. Y’know, encouraged me to let a friend accompany me to my first […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close