The
Podcast

The Art of Client Consultations

If we asked 50 studio owners what they’re most uncomfortable about, we bet at least 30 of them will say client consultations. 

The stress is real.

In today’s episode, join former Studio Grow coach and consultant Mara Vela as she chats with Sharon O’Connor from Pilates and Movement on the art of the Client Consultation and how Sharon has managed to perfect it. 

Something Sharon repeatedly stresses is the importance of requesting a consultation before the client has even signed up for anything in your studio. 

Of course, your client needs to learn if your studio is a good fit for them. 

But just as importantly, you need to learn if the client is a good fit for you.

Lean in as Sharon takes us through the strategy of consultations that convert. If you’re struggling to close your consultations, grab your notebook because, y’all, this is a good one. 

In this episode you’ll learn:

  • How Sharon handles her consultations with clients and how this serves her clients and allows her studio to be successful at the same time
  • What she does to enable her to turn her visitors into long-term clients (with a 99% conversion rate!)
  • The way Sharon created a demand for her consultations, and why she believes in having a clear vision of your avatar is crucial
  • How if you’re confident in the value you, your studio and your modality provide, the rest will come

LINKS:

https://www.instagram.com/studiogrowco/

https://www.pentictonlovespilates.com/

https://calendly.com/

With grit & gratitude,

Lisé

Recommended Episodes

  • The State of the Studio, Part 3

    If driving leads and building your team are among your top challenges, you’re in good company among studio owners.  So let’s tackle these pain points with practical solutions in my latest podcast, Episode 618, The State of the Studio, Part 3. Stop guessing and hoping and start taking advantage of our proven recos instead.  Plus,…

    Listen Now

  • The State of the Studio, Part 2

    More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.  Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as…

    Listen Now

  • The State of the Studio, Part 1

    Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet.  In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Grab your headphones and listen…

    Listen Now

  • A Balancing Act with Coach Cat and Coach Peter

    Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all.  Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter.  In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries…

    Listen Now