The
Podcast

Best of Ready.Aim.Empire: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 4]

Over the past few weeks we’ve covered a lot of topics when it comes to scaling your studio biz digitally. 

In today’s extra special throwback episode, Emily covers the fourth and final segment of building your first online fitness and wellness product by diving into the launch plan! 

The first three parts of this series outline the benefits of adding an online component to your studio, the types of online products that you can offer, and ways in which you can build the runway so that your online biz takes off with a bang. 

As we dig deeper into the nitty-gritty of digital marketing, you’ll discover the four types of funnels (marketing, trial, discount, and challenge) that can be used to successfully market your online product and expand community outreach, and finally, we’ll be discussing the various digital platforms that serve as powerful advertising tools at a low cost. 

If you’re ready to position your online product for success,  pop in those AirPods and get ready to rumble. 

In this episode you’ll learn:

  • Which audience you should start targeting and how to do it the right way
  • What the trial funnel is and why we feel it’s necessary to use it 
  • When to offer a discount funnel and the opportunity this type of strategy provides 
  • How a challenge can be used effectively for both you and your clients 
  • The different ways to advertise your funnel 
  • Email marketing strategies, and more! 

LINKS:

  1. Learn about increasing your Studio's Revenue with The Client Cure Program here.
  2. Grab some Facebook Ad Inspiration 👉Here are 29 MUST-SEE Facebook Ad's from 2019.
  3. Learn more about Why Marketers Should Keep Sending You Emails
  4. Stay connected with us via Facebook and Instagram!
  5. And of course, if you're interested in learning more about Emily Montgomery connect with her via Be Mindful Marketing, Instagram & Facebook!

With grit & gratitude,

Lisé

Recommended Episodes

  • 5 Profit Leaks Killing Your Fitness Studio

    Your studio may not have a revenue problem—but a leakage issue. Small inefficiencies, missing nonprocesses, minimal oversight and “nice-to-have” decisions can drain profit and stifle growth. In Episode 726: 5 Profit Leaks Killing Your Fitness Studio, Matt Hanton and Heather Garrick identify the most common ways studio owners lose money—and how to plug the gaps

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Emma Barry

    Although running your studio may feel all-consuming (I get it!), don’t neglect to keep an eye on how the fast-evolving fitness industry landscape ultimately can impact your day-to-day. Get food for thought on the global trends reshaping the sector in Episode 725: Live from The HFA Show 2026: Lise Kuecker and Emma Barry, CEO &

    Listen Now

  • How to Grow a Boutique Fitness Studio Without Burning Out

    You didn’t open your studio to feel trapped. But are you driving yourself into the ground anyway? If everything depends entirely on you, all the time, your studio can’t scale—or even survive.  Burnout shouldn’t be a given. Get a better plan from Caroline Plambeck and Connor McGarry in Episode 724: How to Grow Your Boutique

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Mike Goscinski

    Y’all may not realize it, but decisions made in Washington D.C. and state capitals shape your studio’s operations, contracts and long-term viability—and typically feel out of your control.  Learn about the value of advocacy and how you have a stake (and more influence than you think) in Episode 723: Live from The HFA Show 2026:

    Listen Now