The
Podcast

Reopening & Retraining Your Brain About Retail – Part 2

What does the future of boutique fitness retail look like?

Y’all, welcome back to Part 2 of our discussion on all things retail with Matt and Rosie from 33Threads. 

Last week, we spoke about why retail is so important for studios who are reopening right now, its incredible profit-driving potential, and the biggest retail mistakes studios make.

This week, we’re continuing right on and diving into the nitty gritty of retail and how to make it a part of your studio. 

After all, retail is the future of boutique fitness.

Matt and Rosie discuss how you can make changes to your sales system in the current situation, how to leverage relationships with your brand representatives, why inventory management software is so important in retail, why your instructors are your biggest micro-influencers, and their greatest retail lessons learnt from Anthropologie. 

In this episode you’ll learn: 

  • What to consider about operating in this new reality and seizing the opportunity to make changes 
  • How to effectively utilize relationships with your brand representatives 
  • Tips for inventory management and software 
  • Merchandise and display best practices
  • Sales goals and incentivizing your staff to reach goals 
  • Top sales KPI’s to focus on post-pandemic

With grit & gratitude,

Lisé


P.S. Are you curious about the amazing Anchor Meditation affiliate program mentioned in today's episode? To learn more or enroll, CLICK HERE!


LINKS:

http://studiogrow.co/anchor

https://www.thirtythreads.com/

https://www.linkedin.com/company/thirtythreethreads/

https://www.mindbodyonline.com/

http://www.clubready.club/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now