Reopening & Retraining Your Brain About Retail – Part 2

What does the future of boutique fitness retail look like? Y’all, welcome back to Part 2 of our discussion on all things retail with Matt and Rosie from 33Threads.  Last week, we spoke about why retail is so important for studios who are reopening right now, its incredible profit-driving potential, and the biggest retail mistakes […]

February 1, 2023

READY AIM EMPIRE : Reopening & Retraining Your Brain About Retail – Part 2

What does the future of boutique fitness retail look like?

Y’all, welcome back to Part 2 of our discussion on all things retail with Matt and Rosie from 33Threads. 

Last week, we spoke about why retail is so important for studios who are reopening right now, its incredible profit-driving potential, and the biggest retail mistakes studios make.

This week, we’re continuing right on and diving into the nitty gritty of retail and how to make it a part of your studio. 

After all, retail is the future of boutique fitness.

Matt and Rosie discuss how you can make changes to your sales system in the current situation, how to leverage relationships with your brand representatives, why inventory management software is so important in retail, why your instructors are your biggest micro-influencers, and their greatest retail lessons learnt from Anthropologie. 

In this episode you’ll learn: 

  • What to consider about operating in this new reality and seizing the opportunity to make changes 
  • How to effectively utilize relationships with your brand representatives 
  • Tips for inventory management and software 
  • Merchandise and display best practices
  • Sales goals and incentivizing your staff to reach goals 
  • Top sales KPI’s to focus on post-pandemic

With grit & gratitude,

Lisé


P.S. Are you curious about the amazing Anchor Meditation affiliate program mentioned in today's episode? To learn more or enroll, CLICK HERE!


LINKS:

http://studiogrow.co/anchor

https://www.thirtythreads.com/

https://www.linkedin.com/company/thirtythreethreads/

https://www.mindbodyonline.com/

http://www.clubready.club/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

If you liked this episode...

then you'll love these too!
2022 was a difficult year for boutique fitness

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources.  But we persevered through it all. And we saw some incredible, powerful, beautiful growth. But as we move into […]

Marketing Planning for January, February, March with Tara Zirker

In the boutique fitness space, we’ve spent the past year hyper-focused on recovering from the pandemic and bringing our businesses back up to pre-Covid levels.  But in the process, many of us have ignored the BIG marketing pivot that iOS 14 brought about with its shift in privacy laws.  The digital marketing landscape has changed […]

Getting Into The Black with Black Friday, Part 2

The Black Friday weekend is a true magic wand moment for boutique fitness studio owners if you play your cards right. It’s the largest shopping weekend of the entire year, y’all. And I know tons of people who have been able to completely transform their businesses because they put extra care into their marketing, took […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close