The
Podcast

Reopening & Retraining Your Brain About Retail – Part 2

What does the future of boutique fitness retail look like?

Y’all, welcome back to Part 2 of our discussion on all things retail with Matt and Rosie from 33Threads. 

Last week, we spoke about why retail is so important for studios who are reopening right now, its incredible profit-driving potential, and the biggest retail mistakes studios make.

This week, we’re continuing right on and diving into the nitty gritty of retail and how to make it a part of your studio. 

After all, retail is the future of boutique fitness.

Matt and Rosie discuss how you can make changes to your sales system in the current situation, how to leverage relationships with your brand representatives, why inventory management software is so important in retail, why your instructors are your biggest micro-influencers, and their greatest retail lessons learnt from Anthropologie. 

In this episode you’ll learn: 

  • What to consider about operating in this new reality and seizing the opportunity to make changes 
  • How to effectively utilize relationships with your brand representatives 
  • Tips for inventory management and software 
  • Merchandise and display best practices
  • Sales goals and incentivizing your staff to reach goals 
  • Top sales KPI’s to focus on post-pandemic

With grit & gratitude,

Lisé


P.S. Are you curious about the amazing Anchor Meditation affiliate program mentioned in today's episode? To learn more or enroll, CLICK HERE!


LINKS:

http://studiogrow.co/anchor

https://www.thirtythreads.com/

https://www.linkedin.com/company/thirtythreethreads/

https://www.mindbodyonline.com/

http://www.clubready.club/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Recommended Episodes

  • The Pilates Journal Expo with Lise Kuecker and Khetanya Henderson

    As studios invest heavily in creating beautiful sanctuaries and upscale environments, what ultimately matters to flourish is clear purpose, real community and smart leadership.  Get a candid look at how that plays out with Khetanya Henderson, founder of KKRU, in Episode 708: The Pilates Journal Expo with Lise Kuecker and Khetanya Henderson.* With creativity, energy

    Listen Now

  • The Pilates Journal Expo with Lise Kuecker and Andrea Speir

    Pilates studios may be proliferating globally, but many may not make it. Amidst fierce competition and growing homogenization, profitability is the exception, not the rule.  Join me and Andrea Speir, founder of Speir Pilates, for a frank chat about building a thriving business in Episode 707: The Pilates Journal Expo with Lise Kuecker and Andrea

    Listen Now

  • Beyond the Paycheck: How to Turn Hourly Staff into Engaged Team Members

    Are you carrying the culture, energy and emotional weight of your studio by yourself? Many owners feel frustrated that hourly employees don’t seem truly committed to the business.  Alina Cooper has you covered in Episode 706: Beyond the Paycheck: How to Turn Hourly Staff into Engaged Team Members, where she highlights five ways to get

    Listen Now

  • What to Do in Your Business in February

    For many studios, February is the busiest month of the year. What you do (or don’t do) then determines whether January’s surge becomes sustainable growth or fizzles out by spring. Lisa Taylor and I lay out the essentials to capitalize on natural momentum and set the stage for what’s to come in Episode 705: What

    Listen Now