Shannon Simmons and the Principles of Profit First

Y’all, listen carefully, because what I’m about to say is extremely important: 

Your studio IS profitable. 

If you have a great team, a good ads strategy, have negotiated with your landlord on rent, and are still not seeing profits trickle into your bank account, the problem with your studio isn’t sales or marketing related. 

It’s mindset and strategy related. 

And that’s exactly why today’s Ready.Aim.Empire episode is so important. 

Today, I’m joined by Shannon Simmons, our incredible Profit First expert and CPA!

Shannon has worked with many of our clients on perfecting their Profit First strategy and helping them see more money flowing into their businesses. 

And let me tell y’all, she’s a game changer.

In this episode, Shannon takes us through what Profit First actually is (and why nearly every expert and entrepreneur we’ve met recommends it), how to go about implementing it in your business, the target Profit First percentage you should be looking for, and more!

Sessions with Shannon are hard to book (and expensive!) so this is an extra special treat we’ve prepared for you! Make sure you grab your notebook and take loads of notes, you’ll need it. 

In this episode, you will learn:

  • What the Profit First system is all about
  • A simple step you can take to get started on using this methodology
  • Different models you can follow depending on your revenue
  • What dividends are {and the advantages to receiving them}
  • Key differences to be aware of when you have an S Corporation versus an LLC

With grit and gratitude,


Recommended Episodes

  • The ABCs of Boutique Fitness Marketing: E is for Events

    Hosting studio events is part art, part science. The science is your plan.  Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that…

    Listen Now

  • Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness

    Imagine a world where you feel better.  A lot better. Or a little better. Because y’all, that’s really what our clients want.  So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness.  In Episode 608, Kyle shares how Anytime added…

    Listen Now

  • The ABCs of Boutique Fitness Marketing: G is for Growth Goals

    Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for…

    Listen Now

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now