The
Podcast

Finding the Stairway to Success in 2021

Even though things seem bleak right now, it’s important to try to look ahead and move forward, both in your personal life and for your business. 

Yes, this year has been one of enormous change. We’ve lost friends and family, had to majorly pivot in our businesses, and suffered enough mental and physical health blows to last us a lifetime. 

But if we truly want to find the stairway to success in the midst of 2021, we need to be sitting down and discussing our mental health, our response to loss, as well as the ramifications the Delta Variant is having on our businesses. 

Which is why in this episode, I’ll be taking you through 6 things you WILL need to pay attention to in your business while preparing your studio for the variant. I’ve already talked about this in a previous Ready.Aim.Empire episode, but I figured you can never be too prepared. 

This episode is the precursor to a longer, more detailed one coming next week about some industry-wide trends we’ve been seeing at Studio Grow and how we think the industry will be affected moving forward – in other words, it will be our 2021 ‘State of Studio’ report. 

So make sure you take notes on everything I cover this week, they’ll come into play next week too!

In this episode, you will learn:

  • The “elephant in the room”, the Delta variant, and how studio owners should be approaching it
  • A look at cleaning protocols and why you should continue focusing on them moving forward
  • The current situation with masks, and how to clearly define when they are required in your studio
  • How to prepare for an uncomfortable few weeks in light of the new variants
  • What programs you should be offering for the time being
  • A few words of advice concerning vaccine mandates 

With grit and gratitude,

Lisé

LINKS:

https://www.tampabay.com/opinion/2021/08/10/what-we-now-know-about-how-to-fight-the-delta-variant-of-covid-column/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Recommended Episodes

  • The ABCs of Boutique Fitness Marketing: E is for Events

    Hosting studio events is part art, part science. The science is your plan.  Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that…

    Listen Now

  • Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness

    Imagine a world where you feel better.  A lot better. Or a little better. Because y’all, that’s really what our clients want.  So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness.  In Episode 608, Kyle shares how Anytime added…

    Listen Now

  • The ABCs of Boutique Fitness Marketing: G is for Growth Goals

    Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for…

    Listen Now

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now