Lessons I’ve Learned from Soul Cycle

What makes SoulCycle the massive fitness sensation that it is?

We’ve worked with dozens of super successful, award-winning cycling studios. 

And yet, when SoulCycle first emerged on the scene, studios had clients coming in and RAVING about the “SoulCycle experience.” 

So how did a business that started out with three sessions per week in a tiny studio go on to become the rockstar of the fitness industry? 

Find out in today’s episode as we dig into SoulCycle’s marketing strategy and break it all down into 5 actionable lessons that you can apply to your studio. And let me tell you y’all, this episode is pretty doggone amazing.

Here’s what we’re talking about in Episode 520:

• What is “SoulCycling”?

• Why you should build a brand – not a business!

• How to cultivate intense community

• Tips and strategies for leveraging a waitlist

• Recommendations for the hiring process {Hire for spirit, then train!}

And more! 

If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss!

With grit and gratitude,



Recommended Episodes

  • How to leverage your automation software to build relationships with Peter Pastijn and Nathan Wisdom

    Y’all, studio owners are often super reluctant to embrace new technology.  I get it – the idea of adding another tool to your already overflowing plate can seem like a lot. Not to mention the fear that technology and automation will diminish the human element in your business.  But I wanna let you in on […]

    Listen Now

  • Surviving Strong: The building of my brand with Susan Holden

    There’s more to living than not dying.  That’s what Susan Holden told herself after being diagnosed with invasive cancer in 2004.  The cancer had spread, the prognosis wasn’t good, and overnight, Susan's life became an endless series of doctor’s appointments, chemotherapy and hospital visits, with just one key goal – to keep Susan from dying.  […]

    Listen Now

  • Your CEO Day Makeover

    Being a small business owner can be exhausting.  You have to show up every single day, juggle multiple roles, and put out a never-ending stream of fires – all while your to-do list turns into a bottomless pit of misery. And to top it all off, at the end of each quarter, you’re no closer […]

    Listen Now

  • Assessing the Quality of Your Customer Experience Through KPIs Featuring Coach Michelle

    What’s the #1 factor that sets you apart from your competition and helps you build something that’s 100% unique to your brand? Your Customer Experience. Y’all, customer experience isn’t simply about whether your members have a good time in the classroom. It’s about every single interaction a customer has with your studio – and it […]

    Listen Now