Lessons I’ve Learned from Soul Cycle

What makes SoulCycle the massive fitness sensation that it is?

We’ve worked with dozens of super successful, award-winning cycling studios.

And yet, when SoulCycle first emerged on the scene, studios had clients coming in and RAVING about the “SoulCycle experience.”

So how did a business that started out with three sessions per week in a tiny studio go on to become the rockstar of the fitness industry?

Find out in today’s episode as we dig into SoulCycle’s marketing strategy and break it all down into 5 actionable lessons that you can apply to your studio. And let me tell you y’all, this episode is pretty doggone amazing.

Here’s what we’re talking about in Episode 520:

• What is “SoulCycling”?

• Why you should build a brand – not a business!

• How to cultivate intense community

• Tips and strategies for leveraging a waitlist

• Recommendations for the hiring process {Hire for spirit, then train!}

And more!

If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss!

With grit and gratitude,

Lisé

LINKS:

https://www.soul-cycle.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco

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