Lessons I’ve Learned from Soul Cycle

What makes SoulCycle the massive fitness sensation that it is?

We’ve worked with dozens of super successful, award-winning cycling studios. 

And yet, when SoulCycle first emerged on the scene, studios had clients coming in and RAVING about the “SoulCycle experience.” 

So how did a business that started out with three sessions per week in a tiny studio go on to become the rockstar of the fitness industry? 

Find out in today’s episode as we dig into SoulCycle’s marketing strategy and break it all down into 5 actionable lessons that you can apply to your studio. And let me tell you y’all, this episode is pretty doggone amazing.

Here’s what we’re talking about in Episode 520:

• What is “SoulCycling”?

• Why you should build a brand – not a business!

• How to cultivate intense community

• Tips and strategies for leveraging a waitlist

• Recommendations for the hiring process {Hire for spirit, then train!}

And more! 

If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss!

With grit and gratitude,



Recommended Episodes

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now

  • The ABC's of brand building with host Lise Kuecker

    Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much…

    Listen Now

  • Empowering Your Team: The Key to Unlocking Your Studio's Potential

    Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's…

    Listen Now

  • Science Sells with Cara Hazelton and Peter Pastijn

    Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: This episode is more than just fitness talk. It’s about shaping the future of how we…

    Listen Now