Lessons I’ve Learned from Soul Cycle

What makes SoulCycle the massive fitness sensation that it is? We’ve worked with dozens of super successful, award-winning cycling studios.  And yet, when SoulCycle first emerged on the scene, studios had clients coming in and RAVING about the “SoulCycle experience.”  So how did a business that started out with three sessions per week in a […]

November 28, 2022

READY AIM EMPIRE : Lessons I’ve Learned from Soul Cycle

What makes SoulCycle the massive fitness sensation that it is?

We’ve worked with dozens of super successful, award-winning cycling studios. 

And yet, when SoulCycle first emerged on the scene, studios had clients coming in and RAVING about the “SoulCycle experience.” 

So how did a business that started out with three sessions per week in a tiny studio go on to become the rockstar of the fitness industry? 

Find out in today’s episode as we dig into SoulCycle’s marketing strategy and break it all down into 5 actionable lessons that you can apply to your studio. And let me tell you y’all, this episode is pretty doggone amazing.

Here’s what we’re talking about in Episode 520:

• What is “SoulCycling”?

• Why you should build a brand – not a business!

• How to cultivate intense community

• Tips and strategies for leveraging a waitlist

• Recommendations for the hiring process {Hire for spirit, then train!}

And more! 

If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss!

With grit and gratitude,

Lisé

LINKS:

https://www.soul-cycle.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco

If you liked this episode...

then you'll love these too!
Getting Into The Black with Black Friday, Part 2

The Black Friday weekend is a true magic wand moment for boutique fitness studio owners if you play your cards right. It’s the largest shopping weekend of the entire year, y’all. And I know tons of people who have been able to completely transform their businesses because they put extra care into their marketing, took […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close