Meeting of the Mines:  Ann Marie Barbour chats Operations, Opening Your Doors and Breaking the Mold in Baltimore

At Studio Grow, we talk about the future of boutique fitness a lot. 

But it’s not often that you get to see it unfold right in front of you. 

That’s why this week’s episode of The Business of Boutique Fitness is unlike any other.

Because today, I’m speaking to Anne-Marie Barbour, whose doggone groundbreaking boutique studio concept, the Mine, is one of the most innovative wellness concepts I’ve ever seen in this industry. 

The Mine is what a marriage between big box and boutique fitness would look like. It’s a 22,000 sq. feet space that houses 5 boutique studios under one roof, with a co-working space, an open gym, a juice bar (and so much more)!

Join me and Anne-Marie as we chat about the future of boutique fitness, the need for holistic 360° client experiences and discuss which studio model will emerge as #1 in the next decade.

Here’s what we’re talking about in Episode 547:

  • How Anne Marie started her career in the fitness industry with programming
  • Her suggestions for building programs that ensure cohesive client experience
  • How Anne-Marie approached the project of building a boutique fitness concept in a 22,000 square feet space
  • How Anne Marie and her team rolled out their idea of “boutique meets big box” in their marketing and messaging 
  • How to build a wellness center model with physical therapists, drip labs and recovery centers by partnering with local, well-known businesses
  • Anne-Marie’s tips on structuring management and sales teams 

Y’all don’t wanna miss this one. Tune in now to start listening!

With grit and gratitude,



Balance Is Bullshit: A Realistic Approach to Integrating Healthier Habits into Your Life by Alicia McKenzie

Recommended Episodes

  • How to leverage your automation software to build relationships with Peter Pastijn and Nathan Wisdom

    Y’all, studio owners are often super reluctant to embrace new technology.  I get it – the idea of adding another tool to your already overflowing plate can seem like a lot. Not to mention the fear that technology and automation will diminish the human element in your business.  But I wanna let you in on […]

    Listen Now

  • Surviving Strong: The building of my brand with Susan Holden

    There’s more to living than not dying.  That’s what Susan Holden told herself after being diagnosed with invasive cancer in 2004.  The cancer had spread, the prognosis wasn’t good, and overnight, Susan's life became an endless series of doctor’s appointments, chemotherapy and hospital visits, with just one key goal – to keep Susan from dying.  […]

    Listen Now

  • Your CEO Day Makeover

    Being a small business owner can be exhausting.  You have to show up every single day, juggle multiple roles, and put out a never-ending stream of fires – all while your to-do list turns into a bottomless pit of misery. And to top it all off, at the end of each quarter, you’re no closer […]

    Listen Now

  • Assessing the Quality of Your Customer Experience Through KPIs Featuring Coach Michelle

    What’s the #1 factor that sets you apart from your competition and helps you build something that’s 100% unique to your brand? Your Customer Experience. Y’all, customer experience isn’t simply about whether your members have a good time in the classroom. It’s about every single interaction a customer has with your studio – and it […]

    Listen Now