Assessing the Quality of Your Customer Experience Through KPIs Featuring Coach Michelle

What’s the #1 factor that sets you apart from your competition and helps you build something that’s 100% unique to your brand?

Your Customer Experience.

Y’all, customer experience isn’t simply about whether your members have a good time in the classroom.

It’s about every single interaction a customer has with your studio – and it begins from the very first moment a lead discovers your brand. 

You want your customers to feel seen, heard and valued. 

You want them to be engaged, satisfied and loyal to you. 

Most importantly, you want your customers to stay. 

But how can you know whether your customers like your studio enough to keep coming back to it? 

It’s simple: By measuring and analyzing the quality of your customer experience – through (you guessed it!) KPIs.

In this week’s episode of The Business Of Boutique Fitness, join Studio Grow Coach, Michelle, on Part 2 of our Crucial KPIs series as we dive into the 4 fundamental KPIs you need to start tracking to evaluate, understand and improve your customer experience.

Here’s what we’ll cover in Episode 550:

  • 3 key aspects of customer experience you can’t ignore
  • How to track the 4 KPIs that indicate the quality of your customer experience
  • The conversion rate KPIs you need to start tracking ASAP
  • How to leverage KPIs to understand your customers’ needs and make informed business decisions

Tune in now to start listening!

With grit and gratitude,



Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now