Assessing the Quality of Your Customer Experience Through KPIs Featuring Coach Michelle

What’s the #1 factor that sets you apart from your competition and helps you build something that’s 100% unique to your brand?

Your Customer Experience.

Y’all, customer experience isn’t simply about whether your members have a good time in the classroom.

It’s about every single interaction a customer has with your studio – and it begins from the very first moment a lead discovers your brand. 

You want your customers to feel seen, heard and valued. 

You want them to be engaged, satisfied and loyal to you. 

Most importantly, you want your customers to stay. 

But how can you know whether your customers like your studio enough to keep coming back to it? 

It’s simple: By measuring and analyzing the quality of your customer experience – through (you guessed it!) KPIs.

In this week’s episode of The Business Of Boutique Fitness, join Studio Grow Coach, Michelle, on Part 2 of our Crucial KPIs series as we dive into the 4 fundamental KPIs you need to start tracking to evaluate, understand and improve your customer experience.

Here’s what we’ll cover in Episode 550:

  • 3 key aspects of customer experience you can’t ignore
  • How to track the 4 KPIs that indicate the quality of your customer experience
  • The conversion rate KPIs you need to start tracking ASAP
  • How to leverage KPIs to understand your customers’ needs and make informed business decisions

Tune in now to start listening!

With grit and gratitude,



Recommended Episodes

  • Studio Surge – Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

    Y’all, Imagine, just for a moment, standing in the heart of not one, not two, but…thirteen buzzing studios. Okay, perhaps it's just me and my wild daydreams, but seriously, can you imagine? Queue the drumroll because in EPISODE 577, we’re getting cozy with the dynamic power couple, Beth and Brent Potter, who’ve done just that.…

    Listen Now

  • A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia

    Y’all, Have you ever found yourself mid-Pilates stretch, letting your mind wander off to Australia's sun-drenched coasts? Just me? Oops! Well, whether you've dreamt of it or not, Australia's got some Pilates magic brewing, and I just had to dig deep into it!  So, in the latest EPISODE 576, I got all chatty with the…

    Listen Now

  • Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

    Y’all, Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind?  Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it! But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?) In EPISODE…

    Listen Now

  • From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 4 Studio Acquisition and New Role As Director of People for FitLab

    Y’all, Ever been curled up on your favorite couch, sipping some tea (or, hey, maybe that cheeky glass of wine), and had a little “aha” moment about your clients?  Like, why does Sarah come rain or shine, while Mike seems to drift in and out like a summer breeze? Well, guess what? In our latest…

    Listen Now