The
Podcast

Surviving Strong: The building of my brand with Susan Holden

There’s more to living than not dying. 

That’s what Susan Holden told herself after being diagnosed with invasive cancer in 2004. 

The cancer had spread, the prognosis wasn’t good, and overnight, Susan's life became an endless series of doctor’s appointments, chemotherapy and hospital visits, with just one key goal – to keep Susan from dying. 

Susan’s battle with cancer made her realize there had to be more to life than just avoiding death. She built Surviving Strong as a safe space for anyone who’s struggling –  to help them live life to the fullest and give them a community that will be there for them no matter what. 

Tune in to this week’s episode to learn about Susan’s mission, understand Surviving Strong’s unique philosophy and get a glimpse into what marketing looks like for mission-driven businesses like Susan’s. 

Here’s what we’ll cover in this episode:

  • Susan’s background, her experience with cancer, and how she found a need that was not being met in her area. 
  • Surviving Strong’s journey since 2009 and Susan’s resilience through personal setbacks and a global pandemic
  • The philosophy behind Surviving Strong & how it’s different from the mainstream idea of fitness

With grit and gratitude,

Lisé

LINKS:

https://survivingstrong.org/

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Recommended Episodes

  • Building Your Mission, Vision & Core Values

    Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

    Listen Now

  • The State of the Yoga Industry

    Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the…

    Listen Now

  • Real Estate, Loans and Investment: Deciding the Best Financing for Your Studio

    Let’s talk money – as in financing your first studio or funding to scale and add locations. By understanding your options, you can quell your anxiety and prepare for the process.  Coaches Caroline Plambeck and Alex Lavelle got you covered in part 3 of our series: Episode 654: Real Estate, Loans and Investment: Deciding the…

    Listen Now

  • From Planning to Build-out: Financing Your Studio the Right Way

    Turning your vision into a reality can be intimidating without some know-how about the process. After securing funding, learn how to hire and work with a contractor in part 2 of this series. In Episode 653: From Planning to Build-out: Financing Your Studio the Right Way, join Coach Caroline Plambeck and Coach Alex Lavelle for…

    Listen Now