Lise Interview Felicia Alexander


Is your fitness studio on the brink of something huge? 

The road from startup to empire is bumpy, but…

This dream isn't as far-fetched as you might think.

In EPISODE 582 I had the pleasure of chatting with Felicia Alexander. 

She's the powerhouse behind Box Union and the strategic brain that took Title Boxing Club to new heights. 

Seriously, she's the Yoda of fitness franchising.

Here’s the lineup:

  • Your Next 10 Years, Sorted: Forget just surviving the week. Felicia and I dive deep into long-term planning, vendor relationships, and why you might even want to think about patents.
  • Boss Moves Only: As your business grows, you're not just the operator—you're the visionary. We talk about how to make that shift without losing your sanity.
  • Import/Export Genius: Felicia shares some golden nuggets on sourcing the right stuff for your studio. Believe me, this is game-changing.
  • Pandemic Pivot: We both know COVID was a curveball. Felicia breaks down how she kept her community buzzing, even when the doors were closed.
  • Franchising 101: Felicia's acquisition of Title Boxing Club is a masterclass in scaling. She spills the tea on what you need to know.
  • Community Is Everything: If your clients aren’t raving fans, you're leaving money on the table. We get into how to build that die-hard community.

So, hit play on EPISODE 582, and let us give you the playbook to scale your studio into something epic.

With grit and gratitude,



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