From Emerging Brand to International Icon: Meet Ben Camper, President of Basecamp, and Learn How He’s Bringing His Brand Onto An International Playing Field

Yall, what does it take to become a household name in the fitness industry?

We asked the President of Basecamp Fitness just that.

I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness. 

Spoiler alert: Their journey is awe-inspiring.

Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth. 

In EPISODE 589, we dive deep into the nitty-gritty of their brand transformation.

Here's a sneak peek of what we discuss:

  • Base Camp’s Growth Strategy: Base Camp's approach to balancing single and multi-unit operators with their goal of hitting 200 units by 2026.
  • Base Camp’s Business Model: We discuss how they've created an efficient workout experience that extends to their marketing, studio design, and vendor management.
  • The Role of Self-Esteem in Brands: The role of resources and expertise from Self-Esteem Brands in Base Camp's success journey.
  • Real Estate Choices: We talk about the crucial role of smart location selection and market demand in their growth strategy.
  • Franchisee Success: We delve into Base Camp's belief that their franchisees' success is the key to their own growth.

Remember, the key to success is not just dreaming big, but executing big.

Let’s listen and learn, together.

Keep pushing boundaries and chasing those dreams!

With grit and gratitude,



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