Hosting studio events is part art, part science.
The science is your plan.
Don’t underestimate its power.
Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events.
In Episode 609, Coach Laurial shares the recipe for running successful events that drive people through your doors and keep them coming back.
The ingredients you’ll need:
- Compelling Goal: Identify why you’re hosting the event and what you want out of it. Is it to build community among members, drive new traffic or score some winbacks?
- Basic Budget: Not trying to be a buzzkill, but money matters. Run the numbers and figure out what you can spend. Then stick to it!
- Guest List: Your event goal and budget dictate who gets invited (and how many). Existing members, guests, leads, former members or trials?
- Engaging Experience: Will you host a special session? Or share a sampler class? A workshop for existing members? Or a group hike?
- Staff Stints: Assign team members specific tasks to help plan and run the event. Make sure they’re ready to answer questions, handle signups and mingle.
- Master Plan: Think through and write down everything that needs to happen before, during and after the event. Create a detailed checklist. And then adjust the playbook as necessary along the way.
The payback of a plan and process like this? You can use it for every future event. Plug and play, people!
Ready to whip up something special? Pull out your cookbook with Episode 609.
Catch you there.
With grit and gratitude,
Lisé
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