The
Podcast

Finding Your Groove: A Conversation with Cathryn, Owner of theStudio

Y’all – Buckle up for this one!

Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota? 

That’s Cathryn.

In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey. 

From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all.

Here’s the scoop:

  • Big City to Small Town: Cathryn swapped skyscrapers for the wide-open skies of Fargo, bringing a wave of Pilates love with her.
  • From Zero to Hero: Discover how she turned a passion into a thriving Pilates hub in a place where Pilates was practically a foreign word.
  • Resilience Redefined: Cathryn gets real about overcoming personal tragedy and drawing strength from her tight-knit community.
  • Business, but Better: She’s not just running a studio; she’s evolving it to resonate with the needs of her town and her own life goals.
  • Fargo’s Fitness Facelift: Cathryn reimagines her studio as a place where Pilates meets holistic wellness, creating a total mind-body haven.
  • Cathryn’s Life Lessons: Listen in for some golden nuggets on navigating the ups and downs of studio ownership, embracing change, and trusting your path.

Cathryn’s building more than a studio.

She’s building a space where fitness meets community, support, and healing.

And it’s amazing.

Tune into EPISODE 593 for a dose of inspiration, laughter, and some solid business insights.

Catch you there!

With grit and gratitude,

Lisé

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER.

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Recommended Episodes

  • Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez

    Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who's actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of

    Listen Now

  • When to Open a Second Fitness Studio Location

    Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Anne Smith

    Running a standout studio today is about building something people can’t live without. The brands winning now thoughtfully integrate discipline, member experience and life change.  Get an invaluable lesson in intentional excellence in Episode 727: Live from The HFA Show 2026: Lise Kuecker and Anne Smith, Chief Commercial Officer at [solidcore]. Y’all, as boutique fitness

    Listen Now

  • 5 Profit Leaks Killing Your Fitness Studio

    Your studio may not have a revenue problem—but a leakage issue. Small inefficiencies, missing nonprocesses, minimal oversight and “nice-to-have” decisions can drain profit and stifle growth. In Episode 726: 5 Profit Leaks Killing Your Fitness Studio, Matt Hanton and Heather Garrick identify the most common ways studio owners lose money—and how to plug the gaps

    Listen Now