Think about Nike, Skechers and OOFOS. What comes to mind for each? They’re all shoes, but their brands are recognizably distinct.
That, y’all, is brand positioning. And you need it to differentiate your studio in a crowded market and in the minds of your clients and prospects. Coach Elle breaks the process down in Episode 626, The 3 Pillars of Brand Positioning.
Here’s a sneak peek:
- Dive deep: research and really get to know your audience and ideal client avatar
- Learn the landscape: analyze your competitors' client journeys, strengths and weaknesses
- Define and differentiate: communicate consistently what sets your studio apart
- Cultivate creativity: seek inspiration from other brands and unleash your imagination
- Execute effectively: intentionally incorporate your brand positioning into everything
Your brand positioning must make it clear why a person should choose you. This influences buying decisions more than anything else. Uncover how to craft your competitive edge in Episode 626.
Catch you there.
With grit and gratitude,
Lisé
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