Competitor opening nearby?
Cue spiking stress, nagging worries and the heavy weight of dread.
But, my friend, let’s adopt a healthier approach. Competitors are a given, so get a go-to game plan to keep your studio – and your mindset – thriving. Trust someone who’s been there, as Coach Catherine shares top tips in Episode 627, How to Deal with Competitors Opening.
How to go on offense:
- Flip the script: instead of a threat, consider competitors an opportunity to grow
- Do your homework: research your competitors' positioning, pricing and promotions
- Bypass the price war: know your worth and refuse to undercut your value
- Brag better: revisit marketing strategies and reinforce your unique selling points
- Nurture your peeps: seek feedback, enhance client service and love on your team
Keep in mind that competition is healthy and can make your studio even stronger. Replace the “what-ifs” with an optimistic outlook in Episode 627.
Catch you there.
With grit and gratitude,
Lisé
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