The
Podcast

The State of the Yoga Industry

Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025.

Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the Yoga Industry.

  • Ask for wish lists: chat with clients about their preferences for yoga offerings
  • Broaden your appeal: accommodate beginners, advanced yogis and men
  • Practice variety: mix it up with specialized classes, workshops and retreats
  • Welcome workers: create tailored corporate wellness programs for nearby companies
  • Add URL to IRL: beef up online/live stream options to extend your reach

As the demand for holistic wellness and steady stress relief grows, build your business by capturing new and potential yoga practitioners. Plan your next moves with Episode 655.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

Recommended Episodes

  • Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez

    Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who's actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of

    Listen Now

  • When to Open a Second Fitness Studio Location

    Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Anne Smith

    Running a standout studio today is about building something people can’t live without. The brands winning now thoughtfully integrate discipline, member experience and life change.  Get an invaluable lesson in intentional excellence in Episode 727: Live from The HFA Show 2026: Lise Kuecker and Anne Smith, Chief Commercial Officer at [solidcore]. Y’all, as boutique fitness

    Listen Now

  • 5 Profit Leaks Killing Your Fitness Studio

    Your studio may not have a revenue problem—but a leakage issue. Small inefficiencies, missing nonprocesses, minimal oversight and “nice-to-have” decisions can drain profit and stifle growth. In Episode 726: 5 Profit Leaks Killing Your Fitness Studio, Matt Hanton and Heather Garrick identify the most common ways studio owners lose money—and how to plug the gaps

    Listen Now