The
Podcast

The Next Decade of Boutique Fitness, Part 1

Although boutique fitness for mass market consumption is only about 20 years old, it has altered the fitness industry forever. And, y’all, what’s up ahead looks incredibly promising!

Peek into the crystal ball as Coach Rachel Prairie and I reveal some exciting predictions for the next 10 years in Episode 678: The Next Decade of Boutique Fitness, Part 1. 

  • Hot spots: lots of innovation & education in APAC, Australia, Western Europe  
  • The powerhouse: 47% of new studio openings are Pilates (majority Reformer)
  • Good feeling: recovery, wellness and functional medicine are on fire
  • Girl power: huge female-driven health opportunities with boutique members
  • Stronger than ever: strength training continues to surge worldwide 

With the industry expected to grow from $51.6B today to $85.9B by 2030, studio owners should be proactively seeking opportunities to scale now. Episode 678 gives you some options. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

Recommended Episodes

  • The Anatomy of a High-Performing Studio Team

    Your studio's brand isn't your name, logo or aesthetics—it's your people. That means if your team isn't performing at its highest level, neither is your business. To fix what’s wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni's Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. You…

    Listen Now

  • When to Rebrand or Pivot Your Studio

    If your studio starts to feel out of sync with your market, members or your vision, something’s gotta change. Otherwise, you're leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it's time…

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez

    Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who's actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of…

    Listen Now

  • When to Open a Second Fitness Studio Location

    Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio…

    Listen Now