In part 2 of this series, we continue considering how what’s happening in the boutique fitness industry today impacts tomorrow. (Spoiler: There’s massive opportunity to look forward to!)
Get the lay of the land—and the roadmap—as Coach Rachel Prairie and I unpack trends that are evolving the industry in Episode 679: The Next Decade of Boutique Fitness, Part 2.
- Small towns: studios are increasingly targeting Tier 3-Tier 5 markets
- Premium plus: luxury 3.0 and concierge fitness are tailoring holistic experiences
- Drop-ins that bounce: the aggregator bubble requires a 20-25% conversion rate
- Homogenization & commoditization: boutique brand differentiation is critical
- Team trials: instructors need more mentoring, and the labor shortage persists
Plus, on the horizon are unique methods within modalities, integrated sensory experiences and boutique gym pop-ups. Anticipate your studio’s unlimited potential with Episode 679.
Catch you there.
With grit and gratitude,
Lisé
LINKS:
https://www.instagram.com/studiogrowco
https://www.linkedin.com/company/studio-growco/
