The Pilates Journal Expo with Lise Kuecker and Tracey Mallet

Building a sustainable brand is about creating something strong enough to outlast trends and survive copycats. It’s doing the hard work, staying passionate and embracing who you are.

Get an inside look at what it really takes to create thriving global platforms, certifications and methods in Episode 712: The Pilates Journal Expo with Lise Kuecker and Tracey Mallett.*

Invest in protection: trademark and defend your brand and messaging
Lose your ego: ask for help and develop confidence through experience
Simplify to scale: create frameworks and roadmaps to maintain quality
Pay it forward: mentor others to close the gap between certification and skills
Separate yourself: ensure your business doesn’t rely on your name so you can exit

Decades into this, Tracey emphasizes leaning into your unique personality, power and grit to impact and empower others. Learn lessons from a legacy in Episode 712. Follow Tracey on Instagram at @traceymallett.

*Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

Recommended Episodes

How to Test New Class Formats Without Losing Money

Even though boutique studio clients are creatures of habit, stagnant class schedules can breed boredom over time. Done right, adding new formats sparks excitement and attendance. It’s a smart balance of discipline and evolution. Get guidance on trying new class formats strategically in Episode 715: How to Test New Class Formats Without Losing Money. Testing
Listen Now
Is Your Brand Outdated? Proven Ways to Stay Relevant in 2026

In today’s competitive boutique fitness market, “good” simply isn’t enough. If your brand isn’t current and clearly differentiated, you may be invisible—or worse, interchangeable. Explore how to audit and refresh your brand to resonate today with Alina Cooper and Lisa Taylor in Episode 714: Is Your Brand Outdated? Proven Ways to Stay Relevant in 2026.
Listen Now
What to Do in Your Boutique Studio Business in March

Y’all, if you take your foot off the gas in March, your studio’s likely to have a long, quiet summer. While you’re still in the busiest quarter of the year, this should be a leverage month. Focus on intentionality, exploration and creativity now. Join Lisa Taylor and me for your must-do list in Episode 713:
Listen Now
The Pilates Journal Expo with Lise Kuecker and Tracey Mallet

Building a sustainable brand is about creating something strong enough to outlast trends and survive copycats. It’s doing the hard work, staying passionate and embracing who you are. Get an inside look at what it really takes to create thriving global platforms, certifications and methods in Episode 712: The Pilates Journal Expo with Lise Kuecker
Listen Now

The
Podcast