The Business of Boutique Fitness
209: Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account
So, you think you want to host a retreat…
First let me say congrats because once your mind starts wandering over to the idea of cultivating your community in a shared and intimate experience, I think that means you’ve got something brewing within that you know will create a significant impact on a deep level.
That said, once you get the idea of a retreat in your head, I know how easy it is to let the excitement and inspiration swirl, but once you get into the logistics…
Let’s just say all those ideas get a little less dreamy.
You’re up to your eyeballs in fine print. The answer to every question brings up three new questions. And the food! How are you going to feed these people?!
You catch my drift.
Hosting a retreat can be rewarding, but it can also be a doozy of an undertaking, which is why I’m breaking down all my personal retreat-planning insights in my latest series of Ready. Aim. Empire. episodes, Retreats With Real Revenue.
Whether you’ve built a virtual community that you’d like to bring together in person or connect with your community outside the walls of your brick-and-mortar studio, planning a retreat may be the next natural step in the evolution of your business offerings.
In this first episode within the series, I’m diving into the first big piece of the planning puzzle, which is your venue plus alllll the things you need to consider when planning and decision-making to set your pricing to be profitable.
Then, once you’ve got those areas covered, we’ll talk about advertising and how to fill up the spots in your retreat!
But let’s not get in over our heads and take this one smart and strategic step at a time…
- The difference between hosting a retreat versus an event
- Key considerations when choosing the right venue to rent including lodging, accessibility, amenities, legalities, and more
- The two most important numbers you need to know in the planning stage to be profitable when it’s all said and done
- How to determine what role you’ll play within the leadership of the retreat and how you’ll coordinate the logistics of fellow teachers you’re bringing onboard
- The realistic timeline you need to have in order to set your retreat up for success
With Grit & Gratitude,
Lisé
