The Business of Boutique Fitness
152: Meet Alyssa Snow and Learn How She Added 40% in Revenue to her NYC Yoga Studio While Working Less Than 10 Hours a Week
I’ve always believed that for someone to take the leap to open their first business, they’ve gotta be a little nutty.
You might think you know what you’re getting yourself into before you start, but that’s just the thing…
You’ll never truly know if it’s all going to pan out according to your vision until you kick your fears and “what ifs” to the curb and start.
Until then, it’s all speculation.
In some cases taking that leap takes three years, for others, like Alyssa, it only took 30 days.
Yep, she saw a need, specifically one for a community that offered yoga alongside other healing techniques such as acupuncture, reiki, and massage, and when the opportunity presented itself her “entrepreneur optimism disease” was born!
However, just because a quick start and rather fearless/optimistic leap can be a blessing, that doesn’t mean it’s all going to be smooth sailing…
Remember how I mentioned it’s all speculation ’til you’re in it?
Well, Alyssa quickly realized her pattern of “control the situation, make things happen,” wasn’t going to fly for long…
After expanding her studio for the first time, she landed herself in a spot where her business was eating up money like Pac Man, she wasn’t paying herself, and she taught 14+ classes a week while also trying to juggle mamahood and being a wife.
Before you know it, all joy had left the building, and she was left with the realization that the only thing she could control was her own unfolding…
So, she prioritized her own self-care and managed the manifestation of her own stress, and then she set up systems and got streamlined.
Fast forward from 2016 to 2017 and those steps are what allowed Alyssa not only to double her revenue while dramatically scaling back but also learn how to function and lead her business from a place of pleasure rather than pressure.
And you can have that for yourself, too.
Take a listen as Alyssa and I talk about:
- Her transition from a successful corporate career in finance to starting a yoga studio
- The all-too-common issue of scarcity in the yoga industry
- Relinquishing control and prioritizing self-care for better leadership
- Building systems to create a proactive business rather than a reactionary one
With grit + gratitude,
Lisé
