The Business of Boutique Fitness
193: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process} - Part 2
We’ve got our goals outlined, budget mapped, and we’ve checked in with our state regarding pre-sale regulations, and now it’s time to do the exciting part… drumming up interest and generating leads!
( If you haven’t done those steps I mentioned above, be sure to go over and listen to Ready. Aim. Empire. Episode #191, which is Part 1 of the “Pre-Sale Strategies to Open Profitable” series, first.)
Now notice I didn’t say “it’s time to sell!”
Nope, we’re not quite there yet. Sure, you’re going to have the opportunity available for someone to buy before your doors officially open for business, and you might make some sales prior to opening, but that’s not the true goal of pre-sales.
The goal is to have a list of leads ready and waiting who know…
- What you offer and where you’ll be located
- When you’re opening
- And what they can expect as one of the first members of your studio
So, now that you know that pre-sales aren’t all about the sales (not yet, anyhow), let’s dive into Part 2 of my team’s power duo, Myken and Nikki’s Pre-Sale Strategies for Opening Profitable {And Enjoying the Process}.
- Why list-building is a crucial activity
- Where you need to be actively present (both online and off) to begin building relationships with potential members
- How to create a sense of urgency to get people to visit on opening day and join your studio before you officially open
- How you can begin gathering referrals from the get-go (and be sure to give Episode #43 – Referrals Done Right a listen)
- What materials you need to have for your pre-sale events and to prep for your grand studio opening
With grit + gratitude,
Lisé
