The Business of Boutique Fitness
197: Episode 197: Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.1
You’ve heard that Facebook ads are today’s best bang for your advertising buck, that Facebook currently has the most powerful advertising platform, not just the digital marketing space, but in the world, and that business owners who are serious about scaling their growth need to leverage Facebook ads.
Yet, despite all those great things you’ve heard… your ads are still flopping.
It’s left you wondering, “Is there really any truth to all these fantastic things Facebook claims to be able to do?”
The simple answer is yes, but it’s also critical to note a significant caveat…
The success of your ads, while enhanced by using the powerful Facebook platform, is primarily based on your ability to create a compelling campaign.
Yes, you can target people who fit the exact description of your ideal client, but without a strong strategy in place, creative elements at the ready to test and tweak, as well as a mindset that will help you with setting realistic expectations, all the targeting tools in the world wouldn’t help.
So, to help you get on the right track with your Facebook ads from the get-go, my marketing director, Nikki, and copywriter, Danielle, are breaking down the step-by-step process in a two-part series so you can stop wasting your ad spend and start seeing qualified leads fill up your inbox!
Things you will learn in this episode:
- What Facebook ads do, what purpose they serve, and why you should make the effort and investment in running them.
- Why it’s crucial to test our Facebook ads, build a strategy and align your ads using a funnel framework.
- Tips for building a Facebook ad strategy and the steps that have worked for us and our clients.
- How to stay consistent with your content and engage with your audience to put your page in a better position for your ads.
With grit & gratitude,
Lisé
