The Business of Boutique Fitness
211: Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account. Pt. 2
Ready, set… retreat!
So, you’re ready to host your first retreat and make it a blowout success.
Well, not so fast! I know you’re eager to get your event planner hat on, but before you dive into sharing with your community about this amazing retreat you want them to join in on, you’ve got to do the groundwork to ensure your retreat brings you revenue and not financial regret.
The first crucial step is finding a venue and crunching all your numbers so you can create a profitable retreat roadmap.
If you haven’t done that already, you know what I’m going to tell you…
Click here to listen to Episode #209 for Part 1 of my Retreats With Real Revenue series.
In that episode I clue you into all the key considerations you’ll want to have in mind when choosing the right venue to rent including lodging, accessibility, amenities, legalities, and more, plus the two most important numbers you need to know in the planning stage to be profitable when it’s all said and done.
And now in Part 2, I’m getting into the nitty-gritty on marketing your retreat so it sells out along with plenty of other tips and insights, of course!
One of the most crucial elements of this whole process that I want you to keep in mind is the difference between an event and retreat.
It’s a thin line that’s easy to cross, so as you’re listening to Part 1 and Part 2, be acutely aware of what kind of event you’re envisioning so you can create the perfect profit plan.
You never know, it may just spur a new arm of your empire.
- Deciding factors on whether you’re looking to host a retreat or event and the marketing lead time you’ll need for both
- How to build out an affiliate network and leverage the marketing power of your teachers and retreat guides
- What you need on a promotional calendar for your affiliates and for you to successfully sell out spots
- Key elements of your sales page, copy, and multimedia, such as video, that you need to have ready before you put out your first piece of promotional content
References and recommendations:
With Grit & Gratitude,
Lisé
