The
Podcast

Meet Maura Vella and Learn How She Doubled Her Studio’s Memberships in Just 6 Months

The Business of Boutique Fitness

222: Meet Maura Vella of 105F and Learn How She Doubled Her Memberships In Only 6 Months

The Business of Boutique Fitness         The Business of Boutique Fitness        
222: Meet Maura Vella of 105F and Learn How She Doubled Her Memberships In Only 6 Months           222: Meet Maura Vella of 105F and Learn How She Doubled Her Memberships In Only 6 Months          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    Maura Vella HeadshotAt first blush, it looks like Maura Vella had it easy when she started her first hot yoga studio 12 years ago.

    Her studio didn’t even have a sign out front a la a speakeasy, yet clients still flooded through her front door. Because her 105F studio was one of the very few places in Chicago to catch a fantastic hot yoga class.

    But before you get jealous and think, “it could never be that easy for me,” know this: things changed for Maura in the last 5 years.

    Hot yoga studios cropped up on every corner.

    Competition became fiercer.

    She had to buy a sign for her studio!

    Those hurdles didn’t sabotage her business growth.

    Instead, she’s used them as fuel to grow. She’s amped up her studio “babies” from 1 to 3 while growing her young family (she has soon-to-be 3 kids under the age of 5). Now, let me tell you, that’s a lot of spinning plates to balance, which makes her the perfect person to share how systems revolutionized her business approach.

    In this episode you’ll learn:

    • What mindset shifts needed to happen for Maura when she leaped from 2 to 3 studios
    • How she delivers a personal experience to the 50-100s of new clients flowing through her doors… without burning herself out
    • Why she considers this is her secret weapon in building a strong team
    • How she doubled her memberships in 6 months with a swipe-worthy strategy

    With Grit & Gratitude,

    Lisé

    Recommended Episodes

    • Attracting & Retaining Female Clients in Your Studio 

      Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

      Listen Now

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now

    • Emerging Trends & Innovations in Fitness

      For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

      Listen Now

    • Everything You've Been Too Embarrassed to Ask Your Accountant

      I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

      Listen Now