The Business of Boutique Fitness
261: Rebranding 101: The 5 Lessons Learned Rebranding Our Business
Out of all the obstacles that trip business owners up and delay them on their journey to success {and there are a thousand}, there is one big one that I’ve found tends to be the most common…
And I’d be willing to bet my bottom dollar you’ve grappled with it, too.
I’m talking about your website and all the pages, words, widgets, pictures, and pixels that go into it.
Just listing those things off is enough to make your shoulders creep up to your ears! Well, relax and lean in…
While you can absolutely go the DIY route, you likely know this is going to be the path full of resistance, but hey, if you don’t have the budget or the time, there are plenty of platforms and resources to help you pull your site together.
However, if you’re short on time and want to see a better return on your investment, pulling in the professionals is without a doubt the direction you want to take.
In this episode, I’m diving into the website buildout process that we’ve recently undergone with the new Studio Grow brand to give you the full bird’s-eye view and how to plan and prep for a proper website development process (yes, even if you’re doing it 100% or 50% DIY).
If you’re in need of a digital home that parallels the beauty of your brick-and-mortar space, or if you’ve made some shifts in your services and it’s time for a rebrand, or if you’re simply sick and tired of literally breaking your site by doing some seemingly harmless tinkering, you’re going to want to give this one a listen.
In this episode you’ll learn:
- Why you need to have a website and all of the most essential elements it needs to have
- What a rebrand really involves and why hiring the right people will get you going in the right direction
- Tips on how to get started with your rebrand {depending on your level of anticipated business} and choose the right platform for you
- The one hard and fast rule in website etiquette and the one thing every website has to have
- Why it’s all about the photos plus my thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding
With Grit & Gratitude,
Lisé
