The
Podcast

Best of Ready, Aim, Empire: Misty Cauthen and How Falling Apart Can Lead To Success

It doesn’t matter whether we think of ourselves as “risk-averse” or adrenaline junkies, we all experience some level of fear when making significant changes or decisions, even if it’s just a twinge. 

Part of this fear is our brain’s natural response to keep us “safe,” but what our brain doesn’t always realize is that, this time it’s not keeping us safe from an attack, it’s holding us back from our true potential. 

In this week’s episode of the Best of Ready, Aim, Empire we’re revisiting Misty Cauthen to talk about the uncomfortable business changes she made (the kind with risks that would make most people throw in the towel).

Failure wasn’t an option for Misty and she made it work.In this episode, we discuss her journey to opening her first studio, the roadblocks she faced in growing her business, the move to open her second studio, and how her ‘risky decisions’ have helped her turn her studio business into a well oiled machine. 

In this episode you’ll learn:

  • How seasons of turmoil led to incredible doors of opportunity that opened for Misty
  • Why she wanted to open more than one studio {and how her model has changed over the years from hiring to business operations and finances}
  • Her biggest challenges with opening her second studio and how she worked through them and overcame them 
  • How different work relationships have changed Misty’s mindset and moved her business forward

Resources: 

Visit Dragonfly Pilates

Connect with Misty and Dragonfly Pilates on Facebook, Instagram and Twitter

With grit & gratitude,

Lisé

Recommended Episodes

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now

  • The ABC's of brand building with host Lise Kuecker

    Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much…

    Listen Now

  • Empowering Your Team: The Key to Unlocking Your Studio's Potential

    Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's…

    Listen Now

  • Science Sells with Cara Hazelton and Peter Pastijn

    Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: This episode is more than just fitness talk. It’s about shaping the future of how we…

    Listen Now