The
Podcast

Shira Reback: Building and Balancing Your Business

The Business of Boutique Fitness

368: Shira Reba: Building and Balancing Your Business

The Business of Boutique Fitness         The Business of Boutique Fitness        
368: Shira Reba: Building and Balancing Your Business           368: Shira Reba: Building and Balancing Your Business          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    If the word martial arts gives you flashbacks to the Karate Kid, then think again. 

    Today, we’re getting in deep with Shira Reback, Founder, and Owner of ST3 Kickboxing and Fitness. Now y’all, Shira is a force to reckon with: Kickboxing, Tae Kwon Do, Jujutsu, Hapkido, Krav Maga – she’s done it all! 

    In this episode, we dive into her fitness journey and how weighing 200 lbs. in her mid-20s led her to a kickboxing class that proved to be a turning point in her life. We also discuss the obstacles she navigated (both personal and professional), how she built out her new studio with a grand opening, and why joining the Client Cure program helped her save $5k during build-out and upped her monthly membership by 46%. 

    Y’all, if you want to learn more about kickboxing and fitness, expanding your studio biz and increasing memberships, then tune in to another exciting episode of Ready. Aim. Empire.  

    In this episode you’ll learn:

    • Shira’s amazing story and unique journey into the fitness industry 
    • How she fell in love with kickboxing, overcame her own struggles and became an instructor
    • What to do to balance your love for fitness with being a business owner 
    • What Shira learned about building out her business and taking the leap to grow
    • How TCC guided Shira with the processes she needed to grow her business 
    • Why Shira really does what she does!

    LINKS:

    With grit & gratitude,

    Lisé

    Recommended Episodes

    • Attracting & Retaining Female Clients in Your Studio 

      Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

      Listen Now

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now

    • Emerging Trends & Innovations in Fitness

      For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

      Listen Now

    • Everything You've Been Too Embarrassed to Ask Your Accountant

      I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

      Listen Now