The
Podcast

I’m not gonna lie y’all. 

Rebranding can add a million-and-one things to your to-do list. 

You have to dig into what’s working, what’s not, what needs to change to be more aligned with how you’ve grown and where you want to grow next. Overall, you’re just dealing with a lot more moving parts, and it is all too easy to drive yourself into overwhelm. 

Unless of course, you’re working with our guests for this episode: Sarah Ancalmo Ashman (image right) and Shauna Haider (image left) onto your rebrand team! 

Sarah is the founder of Public Persona branding studio, where she has worked to shape the stories and styles of some of the most prominent online entrepreneurs. 

And Shauna is the founder, creative director, and designer at We Are Branch, who translates your brand story into gorgeous visuals that come to life no matter what the medium. 

In this throwback episode of Ready. Aim. Empire, join Sarah and Shauna as we dive into all the different pieces that need to come together for a seamless rebrand.

Listen in and fire up your notes app, this is a good one, I promise. 

In this episode you’ll learn:

• The difference between brand strategy and design, and how Sarah creates an experience around your brand 

• The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints that Sarah was able to provide 

• The hallmarks of a cohesive brand and what investing in these services can mean for your business, plus insights like why a “brand icon” is important and how it differs from your logo

• What is the difference between a branded photoshoot and a regular shoot and what type of budget to expect to spend

• The questions to ask when bringing on a brand team and things to align with when hiring a photographer

• How doing the prep work sets you {and your designers} up for success

• What a professional copywriter can do for you and your brand and where do you can find one

Connect with Sarah and Shauna:

• Visit Sarah’s website at Public Persona and connect with her on Facebook and Instagram.

• Visit Shauna’s website at We Are Branch and connect with her on Instagram and Pinterest.

With grit & gratitude,

Lisé