The
Podcast

Best of Ready. Aim. Empire: The Chipotle Rule

The Business of Boutique Fitness

387: Best of Ready.Aim.Empire: Profit Margins, The Chipotle Rule, And Why Your Studio Needs To Know Both

The Business of Boutique Fitness         The Business of Boutique Fitness        
387: Best of Ready.Aim.Empire: Profit Margins, The Chipotle Rule, And Why Your Studio Needs To Know Both           387: Best of Ready.Aim.Empire: Profit Margins, The Chipotle Rule, And Why Your Studio Needs To Know Both          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    What can your studio learn from Chipotle to be successful?

    Tune in to this throwback episode with our very own Studio Grow coach, Erin Haag, to find the answer.

    Join us as Erin walks us through her journey from being a theater student to a corporate professional, and finally a brand new studio owner. AND learn the ways in which she turned her profit from a mere 6% to a massive 47%!

    Erin spills the secrets behind high intake conversion rates and the key to finding those emotional hot buttons that help you connect with your clients on a deeper level.

    If your revenue numbers are great, but your profits aren’t where you want them to be, this is the perfect listen for you. This edition of the Best of Ready.Aim. Empire unpacks the steps to automate your system, the changes you need to make to maximize profitability and the secret behind transforming your studio into a valued asset.

    In this episode you’ll learn:

    • How Erin went from a theater student to a business owner
    • The magic behind profit margins and total gross revenue
    • Why understanding what services are the most profitable is necessary
    • Your studio peak hours of profitability matters!
    • Why you won’t want to expand until you’ve maxed your studio’s capacity 
    • How to create a profitable studio schedule

    And, of course, the Chipotle rule!

    With grit & gratitude,

    Lisé

    Recommended Episodes

    • Attracting & Retaining Female Clients in Your Studio 

      Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

      Listen Now

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now

    • Emerging Trends & Innovations in Fitness

      For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

      Listen Now

    • Everything You've Been Too Embarrassed to Ask Your Accountant

      I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

      Listen Now