The Business of Boutique Fitness
498: Best of Ready.Aim.Empire: 3 Ways to Use Niches to Dominate Your Market
Most successful studios I’ve encountered all have one thing in common:
They understand that the riches are in the niches.
Why focus on trying to be everything to everyone with so-so results when you could be spectacular in one specialty geared toward a highly specific subset of people who will flock to you because you’re the experts?
You don’t need to be everything to be enough.
You just need to be exceptional at providing solutions to one thing that your ideal clients need the most help with, and that’s more than enough.
In today’s throwback episode, I’ll be taking you through how you can use niches to attract riches and make waves in your market.
You’ll also learn how you can begin to think about your own decisions of cutting out the excess to make room for more revenue and freedom.
With the pandemic, more and more people are looking for specialized studios that will cater to their unique needs. So don’t ignore the power of niches!
In this episode you’ll learn:
- What it means to be niche and to create a niche within a niche
- What narrowing down to a very specific market can do for your business
- Why so many of us often resist niching down and how it’s holding you back
- The niches we’re noticing and the incredibly successful businesses being built within them
With grit and gratitude,
Lisé
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
