The
Podcast

Betsey O’Malley, Allison Zhang, and the Beauty of Balance

Today’s episode is all about balance. 

And I don’t just mean the ‘standing on one foot’ kind. I mean balance in terms of what you offer in your studio to help your clients develop holistically, balance in terms of how you manage your team, and balance between your work and private lives. 

Today’s guests – Betsey O’Malley and Allison Zhang – are living examples of how balance can help your studio grow and thrive. 

Betsey is the owner of Balance Pilates and Wellness in Michigan, where she’s truly been able to scale her business with services, products, and opportunities for her clients. Her team, consisting of trainers, instructors, nutritionists, and chefs, make sure that her clients grow and get healthier in every aspect. 

This balance in growth has led to her studio being one of our biggest success stories yet, with a 35% growth that year during a global pandemic

My other guest, Allison, is not only a franchise owner who looks over 5 studio locations, but is also an important member of the Studio Grow team!

And despite all the hats she has to wear, Alison has the optimal work-life balance. She works for 20 hours a week, gets the job done, and is able to spend time with her family, and take days off WHILE watching her business grow. 

In this week’s episode, these two lovely ladies will be taking you through their top tips for how you can incorporate balance and peace into your own business!

In this episode, you will learn:

  • The creative services and products that Betsey has developed to give her clients a “what’s next” option
  • How she was able to restructure her studio to accommodate what her clients were asking for
  • The challenges of building a team and adding a lot of sessions to the schedule
  • Her thoughts on the opportunity in investing in real estate
  • The systems Allison has developed to allow her to work the hours that she wants to work
  • How Studio Grow helped her with the sale processes she uses, and how her intentional intake has changed since the COVID-19 pandemic
  • The ways that automation and pre-scripted emails have changed the workflow in her business

With grit and gratitude,

Lisé

LINKS:

https://www.balancedpilatesboutique.com

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Recommended Episodes

  • The ABCs of Boutique Fitness Marketing: G is for Growth Goals

    Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for…

    Listen Now

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now

  • The ABC's of brand building with host Lise Kuecker

    Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much…

    Listen Now

  • Empowering Your Team: The Key to Unlocking Your Studio's Potential

    Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's…

    Listen Now