The Business of Boutique Fitness
520: Best of Ready.Aim.Empire: 5 Lessons I've Learned from Soul Cycle
What makes SoulCycle the massive fitness sensation that it is?
We’ve worked with dozens of super successful, award-winning cycling studios.
And yet, when SoulCycle first emerged on the scene, studios had clients coming in and RAVING about the “SoulCycle experience.”
So how did a business that started out with three sessions per week in a tiny studio go on to become the rockstar of the fitness industry?
Find out in today’s episode as we dig into SoulCycle’s marketing strategy and break it all down into 5 actionable lessons that you can apply to your studio. And let me tell you y’all, this episode is pretty doggone amazing.
Here’s what we’re talking about in Episode 520:
• What is “SoulCycling”?
• Why you should build a brand – not a business!
• How to cultivate intense community
• Tips and strategies for leveraging a waitlist
• Recommendations for the hiring process {Hire for spirit, then train!}
And more!
If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss!
With grit and gratitude,
Lisé
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
https://www.boutiquefitnesscoalition.com/press
