The Business of Boutique Fitness
025: 7 Lessons {and 1 Major Mistake} From a 60K+ Challenge
Today, we’re looking at a challenge case study I did back in May and June of 2015.
This particular challenge brought in $60,000 for just 1 of my businesses and I must say, we’ve been able to top this as we ran it over and over and over again.
The first thing to understand is that we were very clear on the purpose of the challenge. Why are you really wanting to do a challenge?
Every challenge can do multiple things for your business especially if you have multiple revenue streams. You must think through your goals before you start down this adventure.
I’ll give you a peek into our super specific goals. They were $50,000 in revenue, engage our current clients, and expose all these clients into a new sector of revenue in our business. For us, this was small group training.
Want to know more logistics about this challenge?
Listen in to episode 025 and you’ll learn:
- The importance of being clear with the purpose of your challenge
- How to make your potential clients feel more comfortable and less intimidated by you
- How to involve community in your challenge and why this is important
- How you use your challenge as a window for your potential clients to see what it will be like working with your company
- How to get your members of your challenge engaged by having a private FB group (with one dedicated point of contact person to manage it)
- What is a baseline of measurables for challenge members and how it will benefit you
- What is an extended sales cycle?
- Advice for upsells throughout the challenge
- The importance of having a challenge that is replicable
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With grit + gratitude,
Lisé
