The
Podcast

Podcast Episode 41: A Look Back at 2016 {and what I’m planning for 2017}

The Business of Boutique Fitness

041: A Look Back at 2016 {And What’s Ahead for 2017}

The Business of Boutique Fitness         The Business of Boutique Fitness        
041: A Look Back at 2016 {And What’s Ahead for 2017}           041: A Look Back at 2016 {And What’s Ahead for 2017}          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    Guys, I love being back home in Louisiana because it immediately brings me back to my formative years.

    Diving into science fair projects and talking with my mom about my purpose – it all comes rushing back to me as I sit at the very dining room table of my childhood home.

    So looking back, this year was a game changer. And it was all because of  these 3 actions I took.

    Action #1 – I sold all of our brick and mortar companies.

    Nine years ago, I built these companies creating massive impact on the communities we were in.

    I really only had 1 reason for beginning this journey – it was for my companies to be a profit center and become our family’s nest egg.

    We weren’t out to buy fancy 500 feet yachts. We just wanted the freedom to explore the world and teach my son how to give from what we were blessed with.

    It truly was a hard time for me to let go of my teams and the communities we touched. But with what was coming next with my child, Remy’s schooling and my husband potentially retiring soon, we needed to make a change. We knew it was time to move on.

    Action #2 – We built an online business that had a revenue of over $500,000 in 11 months.

    I’m taking a deep breath as I say this because it has been a whirlwind of an experience. Seeing the success of this business has been remarkable and exciting to watch.

    We built this one step by step on a very thoughtful foundation.

    I’m a girl with a purpose and I wanted to help businesses get to where they want to be. Whether they were just starting out, had $3,000 a month in revenue or were making millions, I knew we could massively impact their businesses.

    And that impact grows past just the business owners. It affects their teams, clients, their client’s families, and beyond.

    I love leaving a legacy that extends way farther than myself.

    And last, Action #3 – I worked loosely with people in a private capacity.

    I love working with people and talking with people. And to see the change myself, it brought such delight into my life. This truly is where my high is as a business owner.

    Those 3 actions happened because of 5 specific reasons. And I’m going to share those on the podcast today.

    Listen in to Episode 41 and you’ll learn

    • How my journey lead me to my purpose
    • What do you want to leave as you legacy?
    • The importance of listening to the market
    • Why you have to know and own your worth
    • What does “riches are found in niches” mean?
    • My biggest regrets over the last couple years and how I’ve learned from them
    • What is on the horizon in 2017?

    Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

    With grit + gratitude,

    Xo Lisé

    Recommended Episodes

    • Attracting & Retaining Female Clients in Your Studio 

      Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

      Listen Now

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now

    • Emerging Trends & Innovations in Fitness

      For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

      Listen Now

    • Everything You've Been Too Embarrassed to Ask Your Accountant

      I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

      Listen Now