The
Podcast

Knowing your Competition with Coach Heather Plum

Audio Player

Yall,

Guess what? 

In the world of boutique fitness…your competition isn’t the villain in your success story. 

They could be the hero! 

Let me explain.

In EPISODE 586, Coach Heather talks about how understanding your competition isn't just smart – it’s essential. 

Here’s the juicy details:

  • Competition as Catalyst: How understanding your rivals can jolt your business forward.
  • Spotlight on Uniqueness: Identifying what sets your studio apart in a crowded market.
  • The Art of ‘Competitor Shopping': Practical tips for learning from those around you.
  • Strengths Over Weaknesses: Focus on what you do best and let the competition worry about the rest.
  • Direct vs. Indirect Rivals: Knowing who you're really up against and why it matters.

So, what’s the bottom line?

Your competition is a treasure of insights waiting to be discovered. 

Uncover them…and they’ll be your studio's secret weapon!

So grab your headphones and hit play on EPISODE 586.

Catch ya there.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Recommended Episodes

  • The Big Picture with Lise Kuecker and Rob Beale of Third Space

    Y’all, I gotta say I’m so excited to be back on the mic! For the next 6 episodes, I’m chatting with fabulous industry experts about insights, trends and the bigger fitness and wellness picture.   Kicking off the series is Episode 661: The Big Picture with Lise Kuecker and Rob Beale of Third Space. He’s the…

    Listen Now

  • Attracting & Retaining Female Clients in Your Studio 

    Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

    Listen Now

  • Partnering with Local Businesses

    Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

    Listen Now

  • Emerging Trends & Innovations in Fitness

    For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

    Listen Now