The
Podcast

What’s My ROI on Meta Ads?

Audio Player

Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this?

Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy. 

Some must-know info:

  • Build your foundation: layer your warm-up, conversion and retargeting campaigns
  • Know your numbers: cost per result, cost per mil, click-through rate, conversion rate
  • Target 10%: aim to hit this conversion benchmark to keep sales humming 
  • Go after ghosters: they’re likely your later purchasers and quiet ambassadors
  • Spend strategically: watch month-over-month, quarterly and year-over-year trends

Remember, Meta is your least expensive, hardest working, 24/7 salesperson. So get better acquainted in Episode 629. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Recommended Episodes

  • The Big Picture with Lise Kuecker and Chris Farnsworth of LiveMetta

    One brand I’m so excited to watch is LiveMetta – currently 11 yoga and Pilates studios (along with one spa) in Southern California. They’re truly bringing something different to our space!  Tune in to our new series of conversations with amazing industry leaders: Episode 662: The Big Picture with Lise Kuecker and Chris Farnsworth of…

    Listen Now

  • The Big Picture with Lise Kuecker and Rob Beale of Third Space

    Y’all, I gotta say I’m so excited to be back on the mic! For the next 6 episodes, I’m chatting with fabulous industry experts about insights, trends and the bigger fitness and wellness picture.   Kicking off the series is Episode 661: The Big Picture with Lise Kuecker and Rob Beale of Third Space. He’s the…

    Listen Now

  • Attracting & Retaining Female Clients in Your Studio 

    Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

    Listen Now

  • Partnering with Local Businesses

    Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

    Listen Now