Author: support@studiogrow.co

Attracting & Retaining Female Clients in Your Studio 
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Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right? 

Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio. 

  • Get close up: know your client avatar’s age, interests, hobbies and more
  • Give them something to talk about: capitalize on word-of-mouth referrals 
  • Create touch points: cultivate community with events, programs and socials 
  • Make it easy: have great intro offers, flexible memberships and pricing options
  • Educate & empower: share information about holistic wellbeing

Win women by carefully customizing your studio’s messaging, products and services. Review and refine your approach in Episode 660. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

Partnering with Local Businesses
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Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places. 

This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses. 

  • Focus on fit: consider which businesses align with your brand and clients
  • Create a wish list: identify local shops and ask members for recommendations 
  • Get creative: think events, programs, presentations and bundled services
  • Make an offer: draft a detailed proposal outlining mutual benefits 
  • Build a relationship: collaborate closely, track key metrics, address snags 

Linking to the right business can deliver a valuable ROI that includes a flow of steady leads and increased brand awareness. Open your eyes to the opportunities with Episode 659.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

Emerging Trends & Innovations in Fitness
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For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry. 

So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in Fitness. 

  • Follow the leaders: Pilates and strength are top trends in 2025
  • Go virtual: consumers want digital on-demand and livestream classes 
  • Custom fit: personalized instruction and options drive loyalty 
  • Welcome wellness: recovery products and services are hot
  • Cultivate community: people crave connection and belonging

Assess your current offerings, evaluate the opportunities and align new products and services with your brand. Episode 658 gets your wheels turning. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

Everything You’ve Been Too Embarrassed to Ask Your Accountant
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I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business.

Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your Accountant.

  • Know your obligations: you’ll owe income, payroll, sales and property taxes
  • Pick smart partners: consider a bookkeeper, tax preparer or accountant 
  • Classify correctly: designate employees or independent contractors 
  • Pay yourself consistently: plan for revenue fluctuations to take home a check
  • Look for loopholes: request that your accountant use tax strategies to pay less

You’ll find in Episode 657 that you don’t have to know everything if you have pros on board. Check out Kimberly,  a CPA-certified tax coach and strategist for mom entrepreneurs.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N