Meet Jenny Houston. From Student to Studio Owner to all around Boss

Meet Jenny Houston, the founder of Poser YOGA studio, and the woman who turned a one-room yoga studio in Port Angeles into a multi-location powerhouse sans pixie dust. Join us as Jenny walks us along her phenomenal journey from yoga teacher to studio owner.

And if one thing’s for sure, Jenny doesn’t hold back. This interview is chock full of epic insight. Listen as we deep dive into the rebranding process, making your mark in a tight-knit community, and the unexpected bumps on the road toward growth.

In this episode, Jenny reveals how she navigated the tricky transition from peer to leader, the unexpected emotional phases of change, and discovering how to scale successfully with a second studio location.

If you’re considering buying an existing studio in your area, or are struggling to carve out your space in a crowded market, this episode is for you. Poser YOGA is thriving in Washington state, where the market is health-conscious and the fitness options are endless.

Kick off your shoes, slip into your comfiest pair of yoga pants and settle in folks, this is one episode you don’t want to miss.

In this episode you’ll learn:

  • How Jenny was approached about taking over an already active yoga studio

  • The pros and cons of buying an existing studio in an unfamiliar market

  • How to grow from one studio to multiple locations

  • The two biggest challenges of evolution and growth in this business

  • What steps you can take to announce future changes in your business (and the money mindset shifts that need to happen)

  • How to hire employees who will open the doors to massive growth
  • How she was able to make slow significant changes to the studio, without it being a shock to current clients
  • Her tips for moving into a leadership role and navigating relationships
  • How Jenny rebranded, and what “Poser” means to her

LINK

https://poserstudios.com/

With grit & gratitude,

Lisé

Lessons from F45: the Starbucks of the fitness industry

Y’all, you are in for a treat.

Three years ago, I had my very first client tell me about a cutting edge concept called F45 was exploding on the Australian fitness scene.

Today, we’re looking at how that Australian franchise is quickly becoming one of the fastest growing fitness companies in the world, and breaking their model down into the five lessons you can grab to use in your own studio today.

If you’re looking to get your clients crazy results, turn them into rabid fans, and grow beyond your wildest dreams (these are the same strategies that help F45 go from an Aussie franchise to a global one with over 1300 locations), this is one episode you really don’t want to miss.

In this episode you’ll learn:

  • A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

  • How they have positioned themselves to succeed in all markets, regardless of location or size

  • The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge

  • What focusing on your clients’ results can do for your business

  • How to start getting creative with client types

  • The tremendous opportunities that exist now by leveraging technology

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://f45training.com/

With grit & gratitude,

Lisé